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Tous Jewelry Joins the Fight Against AIDS

03/05/2012 at 10:00 AM ET

Tous (RED)Courtesy Tous

It may be National Nutrition Month, but the fight against AIDS is always on the calendar. To help support the cause, Spanish jewelry brand Tous created a special (RED) bracelet ($119) arriving in stores soon. For each bracelet purchased, Tous will donate five percent of the sale to the Global Fund to Fight AIDS. “(RED) is an incredible initiative and we respect their efforts in driving awareness to the worldwide AIDS epidemic,” owner Rosa Tous tells PEOPLE. “We wanted to create a product that was clearly identifiable as Tous but that also brought attention to the association with (RED).” The result is a vermeil sterling silver disc — which highlights Tous’s iconic bear symbol — on a red nylon cord. “Our designers hit the mark with the bracelet,” Madame Tous continues. “It really delivers our message of bringing awareness and relief to those suffering with HIV/AIDS.” For more information, visit tous.com/joinred.

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