Nicole Richie: Winter Kate is a Lifestyle Brand

02/27/2012 at 06:00 PM ET

Nicole Richie: Winter Kate is a Lifestyle Brand
Courtesy Ocean Drive

Few still consider Nicole Richie an ex-reality star. Her notoriety, instead, comes from being a doting mother, an unexpected fashion icon and most recently, an exacting fashion executive.

“This has been in my head for a very long time,” she tells Ocean Drive on being the creative force behind an empire of fashion brands. “With Winter Kate, we started out so small,” she explains. “It’s taken me four seasons even to expand into doing leathers, laser cuts, furs.”

And for Richie, the next step parallels her very first: once again infiltrating your living room. “Ultimately, this will be a lifestyle brand,” she says. “I’m going to do home furnishings and flatware, everything.”

For more insight into Richie’s infamous evolution, pick up the March issue of Ocean Drive.

Justine Harman

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Nicole Richie’s Lifestyle Line, Jennifer Lopez’s Fitness Routine, and More : InStyle.com What's Right Now on

[...] StarTraksPhoto (2); WireImage (2); FilmMagic; Courtesy Photo Nicole Richie’s Lifestyle Line, Jennifer Lopez’s Fitness Routine, and MoreFeb 28, 2012 @ 12:15 pm1. Nicole Richie wants her Winter Kate collection to become a lifestyle brand. [People StyleWatch] [...]

Kristy on

I will NEVER forget this foul mouthed heroin addicted person driving the wrong way on the Ventura Freeway and not spending ANY time in jail.

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