Exclusive Look: Meet the New Material Girls!

02/13/2012 at 09:00 AM ET

Material Girl Ads
Courtesy Material Girl

They really are lucky ladies: Samantha Titus, Katrina (Tina) Arandjelovic and Kimberly Perry are the brand new faces of Madonna and Lourdes Leon‘s beauty and clothing line, Material Girl. The girls beat out thousands of wannabe catwalkers in the brand’s “Lucky Stars” model search, and were handpicked by the mother-daughter duo to front the line.

“We set out to find someone who embodied the Material Girl lifestyle: a free-spirited girl with an interest in fashion, who isn’t afraid to express herself and let her true personality shine through,” Madonna and Leon said in a statement. “It came down to three girls who we absolutely loved and felt were true Material Girls, so we decided to make all of them winners.”

The ladies’ first ads, seem here, were shot in a New York City studio (Kelly Osbourne and Leon were both on set) and will debut in magazines, online and in stores later this month. The girls — who each won $5,000 in addition to the job — range in age from 19 to 21 and came from California, Illinois in New York. One runner-up, Briana Herrera, was named special correspondent for Material Girl and will blog on behalf of the brand.

Material Girl Ads
Courtesy Material Girl

Osbourne, who’s been the face of the brand for a year, won’t appear in further ads, though she hopes to stay involved with the line. “I can’t even tell you what it’s done for my confidence,” she told PEOPLE in December. “To be a face of a fashion line? I’m not even a model citizen.”

Material Girl Ads
Courtesy Material Girl

The Fashion Police star helped with the initial stages of the model search, going to open calls at malls around the U.S. before online voters — and later Madonna and Leon — chose the finalists and winners. “It gave me faith in the female kind again seeing these awesome young girls on stage,” she shared.

Be sure to check out behind-the-scenes footage of the “Lucky Stars” process (featuring Madonna and Leon) at facebook.com/materialgirlcollection. And find Material Girl makeup, clothing, intimates and outerwear at Macy’s stores and macys.com.

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