Fergie Becomes the First Face of Wet n Wild

02/10/2012 at 08:00 AM ET

Fergie Goes Blonde for Billboard Music Awards
Gregg DeGuire/PictureGroup

Fergie is continuing her foray into the glamorous life with yet another fab gig: the Black Eyed Peas frontwoman is the first-ever face of Wet n Wild. The brand announced the partnership on Friday; the singer will star in a series of campaigns beginning later this year.

“I’m someone who goes from light neutrals during the day to some really dramatic looks at night for the red carpet,” Fergie tells PEOPLE. “I love that I can find all of these colors with Wet n Wild. Plus, the company and I come from the same [California] hometown!”

In addition to serving as a brand ambassador, Fergie will launch some signature Wet n Wild products, too. “I think the brand is a realistic beauty buy for every woman out there,” she explains. “It’s beauty for all. It’s on-trend, it’s affordable and it’s easily accessible.”

The star will shoot her first campaign photos in March, and will wear Wet n Wild products to Sunday night’s Grammy Awards. “[Fergie's] versatility and range is perfectly aligned with Wet n Wild,” the company’s COO, Bill George, says in a release. “She has the unique ability to go from hip, edgy and sexy to red-carpet glamorous. We couldn’t be more thrilled to work with her.” Tell us: What do you think of Fergie partnering with Wet n Wild?

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