Fergie Becomes the First Face of Wet n Wild

02/10/2012 at 08:00 AM ET

Fergie Goes Blonde for Billboard Music Awards
Gregg DeGuire/PictureGroup

Fergie is continuing her foray into the glamorous life with yet another fab gig: the Black Eyed Peas frontwoman is the first-ever face of Wet n Wild. The brand announced the partnership on Friday; the singer will star in a series of campaigns beginning later this year.

“I’m someone who goes from light neutrals during the day to some really dramatic looks at night for the red carpet,” Fergie tells PEOPLE. “I love that I can find all of these colors with Wet n Wild. Plus, the company and I come from the same [California] hometown!”

In addition to serving as a brand ambassador, Fergie will launch some signature Wet n Wild products, too. “I think the brand is a realistic beauty buy for every woman out there,” she explains. “It’s beauty for all. It’s on-trend, it’s affordable and it’s easily accessible.”

The star will shoot her first campaign photos in March, and will wear Wet n Wild products to Sunday night’s Grammy Awards. “[Fergie's] versatility and range is perfectly aligned with Wet n Wild,” the company’s COO, Bill George, says in a release. “She has the unique ability to go from hip, edgy and sexy to red-carpet glamorous. We couldn’t be more thrilled to work with her.” Tell us: What do you think of Fergie partnering with Wet n Wild?

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Showing 17 comments

froggy on

Perfect! Cheap, tacky makeup for cheap tacky…what does she do? Oh…TRIES to sing

Abby on

I am SO happy to see her partnering with Wet and Wild! Before you guys call wet and wild cheap and tacky, go try one of their more recent pallets. The colors are ridiculously pigmented and easy to blend. Just because they are at the drugstore and are very affordable doesn’t mean they’re bad! I can’t speak for all their products but the eyeshadow is OUTSTANDING!

Go Fergie!

Lyn on

I think this is excellent. Wet and Wild gets a bad rep just because it is cheap. There are certainly dud products (but every brand I have tried has at least one product that I could skip on) and W&W does have some phenomenal products as well that rival many of the high end brands I also use. I don’t see how a makeup brand itself can be “tacky”, it is how it is applied that can make a difference. I have seen people wear nothing but Dior and Chanel look like clowns; it has as much to do with skill/technique as the products. I hope having a celebrity face for the brand will help bring it some much deserved publicity and hopefully reach a new audience who was hesitant to try the products before.

Mads on

I love her!!!! I’m actually one of those cosmetic snobs, but happened to try Wet and Wild recently. Have to say I was really impressed with how solid the eyeshadows are when they go on…who knew?

klynb on

Well, that’s disappointing. Wet n Wild used to be a respectable brand. Now I’ll have to wait until the taint of Fergie is gone before I buy any more.

Fergie Reveals What’s Most Beautiful About Her Mother | xalyzax on

[...] The Wet n Wild global beauty ambassador — whose signature line of products hits stores in September — is reflecting on her mom’s beauty (and beauty routine) this weekend on the brand’s website. And in this family, it’s like mother, like daughter: turns out mom Theresa loves the brand as much as Fergie does. “It’s always been Wet n Wild’s eye shadows because they have always had the most colors,” she shares of her mom’s must-have product. “She loves how the colors match with her outfits and her moods.” [...]

Fergie Reveals What’s Most Beautiful About Her Mother | Celebrity Mess on

[...] The Wet n Wild global beauty ambassador — whose signature line of products hits stores in September — is reflecting on her mom’s beauty (and beauty routine) this weekend on the brand’s website. And in this family, it’s like mother, like daughter: turns out mom Theresa loves the brand as much as Fergie does. “It’s always been Wet n Wild’s eye shadows because they have always had the most colors,” she shares of her mom’s must-have product. “She loves how the colors match with her outfits and her moods.” [...]

Fergie Reveals What’s Most Beautiful About Her Mother - YEPA NEWS on

[...] The Wet n Wild global beauty ambassador — whose signature line of products hits stores in September — is reflecting on her mom’s beauty (and beauty routine) this weekend on the brand’s website. And in this family, it’s like mother, like daughter: turns out mom Theresa loves the brand as much as Fergie does. “It’s always been Wet n Wild’s eye shadows because they have always had the most colors,” she shares of her mom’s must-have product. “She loves how the colors match with her outfits and her moods.” [...]

Fergie Reveals What’s Most Beautiful About Her Mother | USA Press on

[...] The Wet n Wild global beauty ambassador — whose signature line of products hits stores in September — is reflecting on her mom’s beauty (and beauty routine) this weekend on the brand’s website. And in this family, it’s like mother, like daughter: turns out mom Theresa loves the brand as much as Fergie does. “It’s always been Wet n Wild’s eye shadows because they have always had the most colors,” she shares of her mom’s must-have product. “She loves how the colors match with her outfits and her moods.” [...]

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