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FIRST LOOK: Eddie Cibrian Goes Nearly Nude for Charisma

02/08/2012 at 08:30 AM ET

Eddie Cibrian Shirtless
Courtesy Charisma

You’ve had him in bed — and now you can play with him in the pool. Eddie Cibrian is stripping down (again!) for Charisma, modeling the brand’s soft towels in the sexy spring 2012 ads, shot at a private residence in Los Angeles.

Though Cibrian — divorced from Real Housewives of Beverly Hills star Brandi Glanville and now married to country singer LeAnn Rimes — knows lots of ladies enjoy looking at his shirtless pictures, he seems to keep the modeling job in perspective.

“You have a lot of people on the photo shoot looking at you, going, ‘Oh that looks wonderful, that’s unbelievable … those [towels] look great,’” he told PEOPLE in September. “I realized it was all about the product, and not about me.”

Still, Cibrian — who appears in the upcoming Tyler Perry film Good Deeds – makes it hard to focus on those towels when he looks so good drying off with them!

Find Charisma exclusively at Bloomingdale’s — and keep an eye out for Cibrian’s multimedia campaign this spring. Tell us: What do you think of the actor’s latest Charisma ads?

Eddie Cibrian Shirtless
Courtesy Charisma

–Kate Hogan

WANT MORE GOOD-LOOKING GUYS? CHECK OUT 10 HOT PHOTOS OF RYAN GOSLING

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Showing 85 comments

Kelly on February 9th, 2012

Bring back Jason Lewis, Charisma! This guy is giving your company a bad image – dirty, fake, full of himself! Get rid of him – I wont even buy your products anymore because his face comes to mind now. EW…

Gisele’s Workout, Kate’s Designer for the People, and More! : InStyle.com What's Right Now on February 9th, 2012

[...] 4. Eddie Cibrian lost his top (again!) to model for Charisma. This time, it’s towels. [People StyleWatch] [...]

Candace on February 9th, 2012

I actually used to like him alot back when h was on a soap called Sunset Beach and then waas on 3rd Watch. His character on 3rd watch was a huggggge cheater but i loved him..then this Leann rimes things happened and i really really dont like how they handled it. It was disrespectful enough to cheat on your pregnant wife but then you let the mistress talk mess to her too? I dont know< it just wasnt cool..but he is fine tho…he really is

momfit on February 9th, 2012

He is so cute with his dimple cheeks and he is handsome whoever he is with or what he is doing. Just look how handsome he is. I hope he is happy man with LeAnn Rimes. They look so good and athletic couples. Cool!

betty on February 9th, 2012

Must be a come down for Eddie to see his EX starring on a popular TV show and him modeling towels. He must be desperate can’t get any acting gigs Eddie.It just shows the mighty can fall.

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