Rachel Zoe Introduces Two New Categories, Doesn't Need Reality TV

02/06/2012 at 03:00 PM ET

Rachel Zoe Collection Adds JewelryAmanda Schwab/Startraks

Back in December, Rachel Zoe was unusually tightlipped about expanding her fashion empire.

But now that she is unveiling a costume jewelry range ($195-$695, to be sold exclusively at Bergdorf Goodman and Neiman Marcus) and cold weather accessories, she can’t help but gush about the new endeavors.

“I’m a hand-talker, so that’s what this is about,” she tells WWD of an Art Deco-inspired collection of rings, cuffs and necklaces adorned with tassels and knotted accents.

The higher price point reflects a conscious expansion for Zoe, who previously found remarkable success in affordable fashion. “I’m someone who looks at my brand holistically,” she explains. “I go to style my show and I’m like, ‘I want hats. I want gloves. I want all these things. Okay, wait, I’m a designer now, so let’s do it,'” she says of the second category, which will offer cashmere-lined scarves, leather gloves and some faux, some real, fur pieces ($95-$1,500).

And though The Rachel Zoe Project has yet to be renewed for a fifth season, the stylist remains unflapped: “It’s been four seasons, it’s in 20 countries. Businessmen watch it, bankers, I get a lot of hits from a lot of different demos. So do I need it? I don’t know. After four years, maybe there’s something to be said for starting something new.”

Justine Harman

GET READY FOR NYFW WITH THE BEST OF PARIS FASHION WEEK

FILED UNDER: Accessories , Jewelry , Rachel Zoe

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