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Katy Perry Goes Under the Sea in New Beauty Campaign
David LaChapelle for GHD
It wasn’t just about planking; Katy Perry‘s recent stint as a mermaid had to do with her latest series of ads for haircare line ghd. The singer channels Little Mermaid Ariel in her new U.K.-only campaign, (ironically) advertising a hair dryer from below sea level.
“I love it because I’m such a fan of the Disney movies,” the newly single star says of her campaign, shot by David LaChapelle. “Ariel is such a big influence. It’s always fun to dress up once in your lifetime as a mermaid and have that fish fin tail.”
The glimmering “tail” Perry wears in the photos was custom-made by a Dubai-based designer, but the singer’s favorite part of the look seemed to be wearing the lavender wig. “It was fun,” the blue-haired star shares. “It’s as if Lisa Frank had done The Little Mermaid.”
So should we expect to see Perry — who explored past decades in her last round of ads — donning a mermaid costume on her next tour? “I would wear it again,” she says. “I actually thought about wearing it for Halloween.” Tell us: What do you think of Perry’s aquatic ad?