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'Pretty Little Liars' Ladies Get Beautiful for Bongo

01/18/2012 at 09:30 AM ET

Bongo Ad Lucy Hale, Ashley Benson
Courtesy Bongo

Move over, Audrina: there are two new Bongo girls in town. Pretty Little Liars stars Lucy Hale and Ashley Benson are stepping into the roles of Bongo spokeswomen, following in the fashionable footsteps of Audrina Patridge, Kim Kardashian, Nicole Richie and Liv Tyler.

“You couldn’t have wiped the smile of my face if you tried,” Hale tells PEOPLE. “It’s incredibly flattering.” Adds Benson, “I couldn’t be happier to be a part of this amazing line.”

Bongo, which produces junior apparel, girls’ apparel, swimwear, footwear, handbags, watches, jewelry, eyewear and accessories, is available in Sears stores and Kmart; therefore, Hale will appear in Sears marketing and Ashley will front the Kmart ads.

“Ashley and I are going through a lot of things together,” Hale says. “It’s a lot to take in, so it’s fun to have someone to share the experience with.”

Bongo Ad Lucy Hale, Ashley Benson
Courtesy Bongo

According to Bongo, Hale plays the sweet girl in the photos, while Benson is her “bolder counterpart.” So appropriately, both girls describe Benson’s personal style as edgy. “She has a really cool, relaxed style,” Hale says. Says Benson, “I love black leather jackets, skinny jeans, McQueen scarves, I love to accessorize with jewelry.” Her costar, by contrast, is “everywhere,” Benson says. “She does boho and then can be edgy at times.”

Though their styles differ, surprisingly, both girls are drawn to the same Bongo basics: brightly colored shorts. “They have … incredibly cute detail like crochet pocket and fringe,” Hale explains. But each piece in the collection has its own appeal, adds Benson. “It’s just a fun line that all girls can wear and look and feel confident.”

Look for Hale and Benson’s Bongo ads in March issues of Teen Vogue, Seventeen and Cosmopolitan, plus online at bongo.com. Tell us: What do you think of the new choice in Bongo girls?

–Kate Hogan

SHOP STAR LOOKS FOR LESS

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