Rihanna's Sexy New Armani Ads Unveiled

01/17/2012 at 10:30 AM ET

Rihanna Armani
Courtesy Armani

Modest? Not so much. Rihanna is proudly flaunting all of her assets in her newest round of ads for Emporio Armani Underwear and Armani Jeans.

The singer — originally tapped as the face of the fall/winter 2011-12 campaign and just announced as the returning face for spring/summer 2012 — strips down to a lacy bra and panty set and a perfect pair of jeans in her latest photos. Past ads have been equally as steamy, with the singer pulling a quick change in the backseat of a car. She recently designed some items for the brand, too, including T-shirts, jeans and a leather jacket.

Rihanna’s latest ads were shot in Dublin, Ireland, by fashion photographers Mert Alas and Marcus Piggott. The photos will appear worldwide in the months to come. Tell us: What do you think of Rihanna’s latest Armani pictorials?

Rihanna Armani
Courtesy Armani

VOTE: WOULD YOU WEAR THESE TRENDS?

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Hot Stuff: Rihanna, Gwyneth Paltrow Cut Fine Figures at the Grammys | xalyzax on

[...] worked the room in custom Giorgio Armani (she’s currently a face of the designer’s denim and underwear lines), while Paltrow wowed in a long black number with a solid gold [...]

Hot Stuff: Rihanna, Gwyneth Paltrow Cut Fine Figures at the Grammys | Screw Cable on

[...] worked the room in custom Giorgio Armani (she’s currently a face of the designer’s denim and underwear lines), while Paltrow wowed in a long black number with a solid gold [...]

Hot Stuff: Rihanna, Gwyneth Paltrow Cut Fine Figures at the Grammys « Breaking News | Latest News | Current News on

[...] Rihanna worked the room in custom Giorgio Armani (she’s currently a face of the designer’s denim and underwear lines), while Paltrow wowed in a long black number with a solid gold [...]

Hot Stuff: Rihanna, Gwyneth Paltrow Cut Fine Figures at the Grammys | Celebrity Mess on

[...] worked the room in custom Giorgio Armani (she’s currently a face of the designer’s denim and underwear lines), while Paltrow wowed in a long black number with a solid gold [...]

WATCH: Sleepless Rihanna Goes Nearly Nude in Steamy Armani Ad « Breaking News | Latest News | Current News on

[...] has added sex appeal to a series of Armani ads in the past several months, most recently in January. In November, she designed a capsule collection for the company, with R-branded T-shirts, jeans and [...]

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