Rihanna's Sexy New Armani Ads Unveiled

01/17/2012 at 10:30 AM ET

Rihanna Armani
Courtesy Armani

Modest? Not so much. Rihanna is proudly flaunting all of her assets in her newest round of ads for Emporio Armani Underwear and Armani Jeans.

The singer — originally tapped as the face of the fall/winter 2011-12 campaign and just announced as the returning face for spring/summer 2012 — strips down to a lacy bra and panty set and a perfect pair of jeans in her latest photos. Past ads have been equally as steamy, with the singer pulling a quick change in the backseat of a car. She recently designed some items for the brand, too, including T-shirts, jeans and a leather jacket.

Rihanna’s latest ads were shot in Dublin, Ireland, by fashion photographers Mert Alas and Marcus Piggott. The photos will appear worldwide in the months to come. Tell us: What do you think of Rihanna’s latest Armani pictorials?

Rihanna Armani
Courtesy Armani

VOTE: WOULD YOU WEAR THESE TRENDS?

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[…] In case you need a little inspiration to hit the gym (we usually do), Rihanna’s steamy underwear ads for Emporio Armani should do the trick. (PeopleStyleWatch) […]

Rihanna’s Armani Underwear Ads, Anna Dello Russo’s Outfits & More | Screw Cable on

[…] In case you need a little inspiration to hit the gym (we usually do), Rihanna’s steamy underwear ads for Emporio Armani should do the trick. (PeopleStyleWatch) […]

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[…] In case you need a little inspiration to hit the gym (we usually do), Rihanna’s steamy underwear ads for Emporio Armani should do the trick. (PeopleStyleWatch) […]

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[…] In case you need a little inspiration to hit the gym (we usually do), Rihanna’s steamy underwear ads for Emporio Armani should do the trick. (PeopleStyleWatch) […]

Rihanna’s Armani Underwear Ads, Anna Dello Russo’s Outfits & More | Overnight Satellite on

[…] In case you need a little inspiration to hit the gym (we usually do), Rihanna’s steamy underwear ads for Emporio Armani should do the trick. (PeopleStyleWatch) […]

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[…] Rihanna’s Armani Underwear Ads, Anna Dello Russo’s Outfits & More By Stylelist on Wednesday, January 18, 2012 In case you need a little inspiration to hit the gym (we usually do), Rihanna’s steamy underwear ads for Emporio Armani should do the trick. (PeopleStyleWatch) […]

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[…] the gym (we usually do), Rihanna's steamy underwear ads for Emporio Armani should do the trick. (PeopleStyleWatch)How does Anna Dello Russo describe her habit of changing outfits up to five times a day? As "a […]

sexy on

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[…] worked the room in custom Giorgio Armani (she’s currently a face of the designer’s denim and underwear lines), while Paltrow wowed in a long black number with a solid gold […]

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[…] worked the room in custom Giorgio Armani (she’s currently a face of the designer’s denim and underwear lines), while Paltrow wowed in a long black number with a solid gold […]

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