Kate Hudson Glows in Her First Ann Taylor Ads

01/17/2012 at 07:00 PM ET

Kate Hudson for Ann Taylor
Courtesy Ann Taylor

We thought Kate Hudson was already pretty busy — she has two young sons, a jewelry line and an endorsement deal with Almay — but the actress is adding another bullet point to her résumé now as the new face of Ann Taylor.

Joining stars like Demi Moore, Heidi Klum, Katie Holmes and Naomi Watts, Hudson was tapped to continue the company’s focus on “celebrating modern women of substance, style and success across every generation,” according to a release.

“I am thrilled to collaborate with Ann Taylor this spring,” adds Hudson. “I love fashion, and their new spring collection is so stylish and hip and colorful!” Often noted for her boho-chic style, Hudson says that as a young girl she “looked up to the sophisticated style of Ann Taylor, so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women.”

Kate Hudson for Ann Taylor
Courtesy Ann Taylor

In her ads, shot by photographer Tom Munro at a mountainside estate in Pasadena, Calif., Hudson wears some of her favorite looks from the spring collection, available online and in stores in late February. “The new Ann Taylor is not afraid to be sexy and real,” Hudson says. “The clothes are stylish and comfortable, easy and wearable. They really help you look and feel perfectly put together for any occasion.”

The company is equally happy with its spokeswoman; as senior vice president Kirstin Dykstra says, “While [Hudson] is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style. Kate is a dynamic woman who truly embodies the new Ann Taylor.” Tell us: What do you think of Hudson as the new face of Ann Taylor?

–Kate Hogan

VOTE: WOULD YOU WEAR THESE TRENDS?

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Showing 45 comments

robe on

This woman is absolutely gorgeous in anything she wears. She is the avatar of elegance.

Becky on

Love it! She is perfection!

kiki on

Beautiful! She always looks gorgeous in yellow. I’ve been off Ann Taylor lately but I might go back. So bright & spring-y.

Pete on

She’s a buttaface and she could use some implants.

Joanna on

I can’t put my finger on what, but there’s something I’ve never liked about her. I think part of it is her promiscuousness. She’s slept with half of Hollywood and who knows how many athletes, it seems, and she’s a horrible role model for her older son.

Tara on

Well then Pete, she isn’t by definition a buttaface if she needs implants and I know a lot of men who would strongly disagree with you. Comments like that tend to come from men who are really insecure and are lucky they have their right hand (or left depending on your dexterity).

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barbie on

Good one Tara…Pete, you are an idiot!

Me on

She looks so much like her mother.

haha on

Pete has a little wiener and needs a penile implant.

Love Me Some Shoes on

I love Kate Hudson but don’t think she looks very good in these ads-I have seen her look better.

EVE on

I love Kate Hudson and she looks amazingly beautiful as usual.I love that she follows her heart and does not worry about people on the outside judging without the facts…..

Stephanie on

I love the fact that she looks like a real person. She’s not overly tan or so airbrushed that she looks like a mannequin. Beautiful pictures!

disz on

my friend’s sister makes $81/hr on the laptop. She has been without a job for 9 months but last month her check was $7555 just working on the laptop for a few hours. Read more on this site…CaŠhHard.¢õm

Beanie on

It looks like she needs to shave better under her arms.

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micheline on

i wouldn’t have recognized her. she looks unlike herself to me. very blah. ann taylor should have made her more recognizable to be more effective.

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Leah on

Well of course she looks good – she’s been retouched more than the characters in Avatar!

Shea on

I like Kate, but I honestly would not have known that was her. Doesn’t look like her face, style, anything. And she’s naturally funny, but all her comments sound like she’s reading from a cue card.

PJ on

I think she is a fabulous talent, but I would like to see all that praise happen after you remove the nanny, assistant, hair dresser and give her normal everyday stress that most women deal. Then let me see how she “radiates” as a successful woman.

roxanne on

Ann Taylor is “celebrating women of substance”?? Kate Hudson is not what I think of when I think of a women of substance….maybe a women with a sexually transmitted disease, or a women that is a poor role model for her children. Definitely not substance.

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therealtruth on

not impressed.

Mar on

She is beautiful no matter what but why photo-shop her??? she is practically unrecognizable!!!!!

Marie Mullin on

I think she sets a bad example for her kids, sleeps with so many men, then moves on, or the men move on. Flo

guest on

She seems like a kind and happy person. She always has a glow about her face and an underlying simplicity of style that is refreshing. She looks beautiful in these ads, but I think they detract too much from her natural, free, happy self in an attempt to be classy/elegant and the result is too heavy.

Grace on

Marie Mullin: And you know this how?? Why don’t YOU stop setting a bad example with your ignorant mean-girling?

Tara on

I’d like to know how those of you claiming she’s got STDs have that information. And what behavior has screamed, “Bad role model!” You’re all probably certain that Lady Gaga is a beautiful female with a heart of gold.

retired on

anyone can look good with photo shoot help.

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Sara on

I’m a big fan of Kate Hudson! She is BEAUTIFUL, BUT, Ann-Taylor, you have way over air-brushed her!!!!!!!!!! She is lovely on her own, I can hardly tell it’s Kate Hudson it’s so bad. Shame

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[...] try to use natural products,” Hudson, the latest face of Almay (and Ann Taylor), tells PEOPLE. “Sometimes I’ll just put Egyptian Magic on my eyes. I use it for everything.” [...]

ThiaS on

Strange choice, since she is usually barefoot and wearing long flowing dresses. Ann Taylor can’t seem to understand that we as customers don’t aspire to be these women, we are confident without having to see a well paid celeb donning the clothes. Off brand for me.

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