Kristen Stewart Tapped for Balenciaga Fragrance Campaign
They may as well call it ‘Bella By Starlight.’
Balenciaga has signed Twilight actress Kristen Stewart as a spokesperson for its perfume line, the Paris fashion house has confirmed to PEOPLE. Stewart’s still-unnamed fragrance and campaign are expected to launch in the fall.
“I love Balenciaga fashion because it’s incredibly forceful, yet feminine and sexy,” Stewart says in a release. “I found out there was a real creative freedom about this project. I feel blessed and really proud of being the face of this new fragrance.”
“Kristen embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence,” designer Nicolas Ghesquière, who first worked with the actress in a 2006 Bruce Weber shoot, tells WWD. Since that time, he adds, “I’ve always wished to collaborate with her further, knowing that she shares the radical spirit of Balenciaga.”
Kristen joins French actress Charlotte Gainsbourg as a member of the Balenciaga stable; since 2010, Gainsbourg has been the face of Balenciaga Paris, the existing house fragrance.