Nicole Richie on What Makes 'Fashion Star' Unique

01/12/2012 at 03:00 PM ET

Nicole Richie: My Style Has Changed
Donato Sardella/WireImage

We obviously love fashion, but the shows thrown our way — Project Runway, 24 Hour Catwalk, The Fashion Show – can sometimes leave our heads spinning (and our DVRs overfilled!). So why should we watch the upcoming NBC show Fashion Star? What makes the series — hosted by Elle MacPherson and featuring mentors Nicole Richie, Jessica Simpson and John Varvatos — that different than the rest?

“What makes the show so original is as America is watching the clothes go down the runway, they can order those clothes immediately online that night or go in the stores the next day and buy it,” Richie explains to FabSugar. “We’re talking about immediate fashion, accessible fashion, at an accessible price.”

Richie says she and her co-mentors — all heads of successful fashion lines — will err on the side of friendliness when critiquing the competing designers, too. “We are really leaving our personal opinions to ourselves,” she promises. “It’s about encouraging [the contestants] to go with their gut and know the business, and be fearless in the competition.” Reason enough to tune in? For sure!

Catch Fashion Star on March 13 at 9 p.m. EST on NBC. Tell us: Will you be watching?

VOTE ON THE BEST STAR LOOKS IN OUR ‘FASHION FACEOFF’

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