Blake Lively Backlash? Fashion Ads Going Indie

01/06/2012 at 06:00 PM ET

Alice Dellal takes Blake Lively's role as face of Chanel
Lucas Jackson/Reuters/Landov; PR Photos

While 2011 was the year of Blake for Chanel, Rihanna for Armani and Demi for Ann Taylor, many retailers are introducing lesser-known faces for spring 2012 campaigns.

WWD recently confirmed the appointment of Alice Dellal as the face of Chanel’s Boy collection. Best known for her half-shaved head and punk rock band, the British model is noticeably edgier than Lively, who fronted the collection’s Mademoiselle handbag range. “Alice Dellal represents the perfect incarnation of all that is unique about the Boy Chanel handbag collection, which strives [to be] far from conformist notions of femininity,” brand reps told the trade publication.

Blake Lively, Alice Dellal for Chanel
Courtesy Macy’s INC

This season, Prada takes a chance with indie darling Michael Pitt, who appears in the brand’s menswear spots, while Burberry backs Eddie Redmayne, a British actor relatively unknown to American audiences.

For their first-ever celebrity ambassador, Macy’s INC taps up-and-comer Max Irons (left), son of Academy Award winner Jeremy Irons. “We liked his polish and the fact that he isn’t well known yet in the U.S.,” SVP of marketing, Nancy Slavin, tells WWD. “He’s on a trajectory and is quintessentially this brand. He wears the clothes very naturally.” Tell us: Do you think brands should hire lesser-known celebs more often?

 Justine Harman

VOTE ON MORE STYLISH SHOWDOWNS IN ‘FASHION FACEOFF’

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GOOD! Let’s use real models for modeling campaigns. I get sick of seeing actresses in everything. Let the actresses act, and let the models model.

DubTurboe on

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[...] While Blake Lively has been the face of Chanel’s Mademoiselle handbags, the brand went with an edgier choice to front its Boy line for spring: Alice Dellal. (PeopleStyleWatch) [...]

Fashion ModREn » Anne Hathaway’s Tod’s Campaign, Prabal’s Tees & More on

[...] While Blake Lively has been the face of Chanel’s Mademoiselle handbags, the brand went with an edgier choice to front its Boy line for spring: Alice Dellal. (PeopleStyleWatch) [...]

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[...] While Blake Lively has been the face of Chanel’s Mademoiselle handbags, the brand went with an edgier choice to front its Boy line for spring: Alice Dellal. (PeopleStyleWatch) [...]

Anne Hathaway’s Tod’s Campaign, Prabal’s Tees & More | Overnight Satellite on

[...] While Blake Lively has been the face of Chanel’s Mademoiselle handbags, the brand went with an edgier choice to front its Boy line for spring: Alice Dellal. (PeopleStyleWatch) [...]

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[...] People magazine is confirming what we already know. Fashion Ads are going indie; favouring edgier models over bubble-gum blondes. See, we told you! (People) [...]

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[...] Irons may be the first-ever celebrity ambassador for Macy’s private label, INC, but that doesn’t mean the 26-year-old always takes a [...]

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