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David Beckham Strips Down (Again!) for New Bodywear Line

01/04/2012 at 10:30 AM ET

David Beckham Underwear Ads H&M
Courtesy H&M

And good morning! David Beckham is showing off his best assets in ads for his new H&M bodywear line, and let’s just say we’re excited to see them. The photos feature the soccer star modeling the boxer briefs, tanks and shorts offered in the collection; the goods will be available beginning Feb. 2 at 1,800 H&M stores worldwide.

“Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham says in a release. According to H&M, that meant choosing soft cotton, comfortable elastics for briefs, non-scratchy labels and seams that don’t rub against the body. “We spent time working on the feel, fit and style to ensure the product is not only something I would wear but one that I would be proud to put my name on,” he continues.

Items for sale include four styles of underpants — briefs, trunks, boxer briefs and woven boxers ($12.95-$14.95) — plus Beckham’s “perfect” T-shirt ($14.95), pajama bottoms ($29.95), long johns ($29.95), tanks ($14.95) and Henleys ($29.95).

Beckham will update the collection seasonally, adding items as the weather changes. “I’m very happy with the end result,” he says, “and I hope H&M’s male customers will be as excited as I am.” Female customers … well, just get excited for future ads. Tell us: Will you buy Beckham’s bodywear collection?

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Showing 70 comments

David Beckham’s Biggest Fashion Regret on

[...] mantra applied to Beckham’s recent collaboration with HM; he designed a line of men’s bodywear for the store. “I think HM loved the fact that I was totally involved,” he [...]

emily on

why do the beckhams always look so angry??

David Beckham’s Biggest Fashion Regret | The RealN3ws Post on

[...] mantra applied to Beckham’s recent collaboration with H&M; he designed a line of men’s bodywear for the store. “I think H&M loved the fact that I was totally involved,” he [...]

Chic Clicks: Obama Teases Beckham, ‘Fashion Star’ Picks a Winner | xalyzax on

[...] out President Obama is actually aware of David Beckham‘s H&M bodywear line. But does he wear it? [The [...]

Chic Clicks: Obama Teases Beckham, ‘Fashion Star’ Picks a Winner | Screw Cable on

[...] out President Obama is actually aware of David Beckham‘s H&M bodywear line. But does he wear it? [The [...]

Chic Clicks: Obama Teases Beckham, ‘Fashion Star’ Picks a Winner | Celebrity Mess on

[...] out President Obama is actually aware of David Beckham‘s H&M bodywear line. But does he wear it? [The [...]

Chic Clicks: Obama Teases Beckham, ‘Fashion Star’ Picks a Winner | USA Press on

[...] out President Obama is actually aware of David Beckham‘s H&M bodywear line. But does he wear it? [The [...]

Ali on

That second ptucire is down-right scary. Imagine capturing it with no thought of the movie, especially sine there are no buildings, just the slope of the land and the two mesas in the distance.Besides going down the old roads, I also like visiting sites in movies.Again, consider Woodstock, Illinois, where Groundhog Day was filmed. You’d especially like the Groundhog Day celebration where you can see the movie in the featured Alpine Theater and take a walking tour of the sites, usually hosted by the movie’s site manager.

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[…] collection showcase the merchandise. And by merchandise, we mean … Well, see the ads here, here, here and here, and draw your own […]

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