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David Beckham Strips Down (Again!) for New Bodywear Line

01/04/2012 at 10:30 AM ET

David Beckham Underwear Ads H&M
Courtesy H&M

And good morning! David Beckham is showing off his best assets in ads for his new H&M bodywear line, and let’s just say we’re excited to see them. The photos feature the soccer star modeling the boxer briefs, tanks and shorts offered in the collection; the goods will be available beginning Feb. 2 at 1,800 H&M stores worldwide.

“Over the past year, I’ve been developing my bodywear range with my team and I’m extremely positive about what we have designed and produced,” Beckham says in a release. According to H&M, that meant choosing soft cotton, comfortable elastics for briefs, non-scratchy labels and seams that don’t rub against the body. “We spent time working on the feel, fit and style to ensure the product is not only something I would wear but one that I would be proud to put my name on,” he continues.

Items for sale include four styles of underpants — briefs, trunks, boxer briefs and woven boxers ($12.95-$14.95) — plus Beckham’s “perfect” T-shirt ($14.95), pajama bottoms ($29.95), long johns ($29.95), tanks ($14.95) and Henleys ($29.95).

Beckham will update the collection seasonally, adding items as the weather changes. “I’m very happy with the end result,” he says, “and I hope H&M’s male customers will be as excited as I am.” Female customers … well, just get excited for future ads. Tell us: Will you buy Beckham’s bodywear collection?

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Showing 70 comments

LA on

Posh ain’t no fool…that is one very good looking man.
Lord have mercy :)

pat on

Hotness beyond Hotness!!!!!

Carrie on

Do not really get it but whatever!

Andre on

He looks so good and yummy…

Destiney on

GOOD LORD, I WANT ONE OF HIM FOR CHRISTMAS NEXT YEAR! OMG…. BEAUTIFUL!

Destiney on

WHEN IS ROBERT PATTINSON GONNA TAKE SOME PICTURES LIKE THIS? EVEN IF ITS FOR FRUIT OF THE LOOM OR WHATEVER!! I SO WANNA SEE HIM IN A SPEDO!

DDKillerBlondie on

omg MEOW

Lilly on

I’d tap that! yummy ♥

Evie on

Hey Mehhh! Get over yourself! He’s fabulous!

jude law lover! on

YUCK!

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