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Heel Yeah — Exclusive Look at Rachel Bilson's Hot Heels for ShoeMint

01/03/2012 at 06:00 PM ET

Rachel Bilson, Steve Madden: ShoeMint Video
Courtesy ShoeMint

When Rachel Bilson dived into creating a collection for ShoeMint, she didn’t merely dip a toe.

“Understanding the footwear design nuances that make a shoe feel both authentic to my personal style, and are versatile enough to work with all women’s styles, has been a terrific learning experience,” she tells PEOPLE.

“We’re lucky to be involved in every part of the process,” adds collaborator Nicole Chavez, who calls Steve Madden’s “craft of molding something like a piece of leather into a gorgeous finished shoe” an “art form.”

In this never-before-seen video (after the jump), the team grants access behind the velvet curtain. Watch as a towering wedge is drawn, cut and stretched to perfection!

And once you’re wooed by the craftsmanship, don’t fight the urge to splurge: StyleWatch readers and new ShoeMint.com members can enter promo code StyleWatchDeal to receive 20 percent off their first purchase (ie. $64 instead of $80!)

Justine Harman

SHOP TO IT WITH MORE EXCLUSIVE STYLEWATCH DEALS! 

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Showing 6 comments

Go Behind the Scenes With Shoe Designer Rachel Bilson | Your Favorite In-The-Media News on

[...] Watch Rachel Bilson explain her creative process in an adorable video [...]

Go Behind the Scenes With Shoe Designer Rachel Bilson | Zone Pal News and Updates on

[...] Watch Rachel Bilson explain her creative process in an adorable vi… [...]

Rachel Bilson: ShoeMint Behind the Scenes Video! | Fashionfave - A divatblog | Fashionfave – a divatblog on

[...] “Understanding the footwear design nuances that make a shoe feel both authentic to my personal style, and are versatile enough to work with all women’s styles, has been a terrific learning experience,” Rachel told People. [...]

Rachel Bilson: ShoeMint Behind the Scenes Video! | NTCmagazine on

[...] “Understanding the footwear design nuances that make a shoe feel both authentic to my personal style, and are versatile enough to work with all women’s styles, has been a terrific learning experience,” Rachel told People. [...]

Rachel Bilson Is A Shoe Girl « Hills2City — Celebrity News, Entertainment News, Fashion on

[...] enough to work with all women’s styles, has been a terrific learning experience,” Rachel told People. She also admitted she was more than happy to work with ShoeMint because of the quality and [...]

Goro on

and I do I know right, I feel like lack of time and money has left me to this look many times and the past and now itb4s in style lol? The upside is I am trnosgly considering not getting a highlights touch up come Feb Cool blog! Enjoyed your post on the high waisted skirts

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