See Emma Stone and Olivia Wilde's First-Ever Revlon Ads
They’re heeere! Emma Stone and Olivia Wilde’s first advertisements for Revlon debuted on Friday, and as expected, they’re perfectly pretty. Stone’s ad plays up her warm pink skin tone and red hair, while Wilde’s is dramatically different, featuring icy blue hues and other cool colors.
According to WWD, the ads are designed to present “archetypes that every woman can connect to.” Julia Goldin, global chief marketing officer for Revlon Inc., tells the trade mag, “It’s about giving [a customer] the tools, inspiration and encouragement to express herself, which should also give her more confidence.”
To complement that idea, Revlon will offer how-to videos and behind-the-scenes clips with the stars, giving “an honest perspective from them on how they use the products,” Goldin says. Those products include Lip Butter, which Stone advertises, Colorstay 16-Hour eye shadow, which Wilde promotes, and Colorstay Longwear nail enamel, seen in Halle Berry‘s latest campaign.
The ads, shot by Craig McDean, with makeup applied by Gucci Westman, will break in mid-January in print and online. Tell us: What do you think of Stone and Wilde’s Revlon ads?