Jessica Simpson Introduces 'Signature' Studs

12/21/2011 at 09:00 AM ET

Jessica Simpson Zales Jewelry Collection
Jessica Simpson Fine Jewelry by Zales; inset:Lionel Hahn/Abaca

When Jessica Simpson slaps her name on something, that something usually sells. It’s no coincidence, then, that the shrewd businesswoman, whose fortune is estimated at nearly $1 billion, knew exactly how to infuse a fine jewelry line for Zales with a little bit of Jessica.

The Jessica Simpson Fine Jewelry collection — featuring earrings, rings, bracelets and more — includes a variety of butterfly-shaped designs based on the star’s handwriting. (The line’s signature butterfly: a mirror image of the ‘J’ in Jessica’s signature, as visible in the butterfly stud earrings, left.)

“This collection has allowed me to create pieces that truly reflect who I am,” Simpson says in a release. The pieces “can become a keepsake for life.” Ranging in price from $79-$799, the line is available exclusively at Zales stores nationwide and Zales.com. We think everything she touches turns to gold (or silver!), but want to hear from you. Tell us: Will you be buying Simpson’s ‘signature’ studs?

Justine Harman

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Showing 6 comments

Ginger on

“…the shrewd businesswoman, whose fortune is estimated at nearly $1 billion…”

A BILLION?? I think a lot of people have seriously underestimated that girl!!

AllieCat on

Her and Kim Kardashian must have been sisters in another lifetime. It’s amazing how people are able to get famous on reality shows, make money off their marriages and just sell things with their name on it and get ridiculously rich by doing so.

v on

That nearly billion figure is not her “fortune” or even the line’s profits. It is only a sales figure which doesn’t tell us if the line is profitable.

Jessica Simpson: I Dress to Inspire My Fans | Screw Cable on

[…] of clothing and accessories have netted more than one billion dollars in sales, recently introduced earrings at Zales and a tween collection with her younger sister, Ashlee. And from the sounds of it, the ideas […]

Jessica Simpson: I Dress to Inspire My Fans « Breaking News | Latest News | Current News on

[…] of clothing and accessories have netted more than one billion dollars in sales, recently introduced earrings at Zales and a tween collection with her younger sister, Ashlee. And from the sounds of it, the ideas — […]

Alicia Bragg on

I would like to purchase 2 “butterfly” necklaces from this collection (1 for my daughter & 1 for myself). Please let me know how much they cost and which store in my area Hemet/San Jacinto has 2 of them in stock ASAP…
..thanking you in advance for your prompt assistance in this matter…signed, Alicia Bragg (951) 346-7071

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