Jessica Simpson Introduces 'Signature' Studs
Jessica Simpson Fine Jewelry by Zales; inset:Lionel Hahn/Abaca
When Jessica Simpson slaps her name on something, that something usually sells. It’s no coincidence, then, that the shrewd businesswoman, whose fortune is estimated at nearly $1 billion, knew exactly how to infuse a fine jewelry line for Zales with a little bit of Jessica.
The Jessica Simpson Fine Jewelry collection — featuring earrings, rings, bracelets and more — includes a variety of butterfly-shaped designs based on the star’s handwriting. (The line’s signature butterfly: a mirror image of the ‘J’ in Jessica’s signature, as visible in the butterfly stud earrings, left.)
“This collection has allowed me to create pieces that truly reflect who I am,” Simpson says in a release. The pieces “can become a keepsake for life.” Ranging in price from $79-$799, the line is available exclusively at Zales stores nationwide and Zales.com. We think everything she touches turns to gold (or silver!), but want to hear from you. Tell us: Will you be buying Simpson’s ‘signature’ studs?