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Nov 03 2011 06:00 PM ET

Maria Bello: People ‘Love Getting a Gift That Gives Back’

Maria Bello LovingEco Sale Noel Vasquez/FilmMagic

After visiting Haiti following the earthquake of 2010, Maria Bello was inspired to help. So the actress rounded up some associates and founded We Advance, an organization designed to help the poorest victims get back on their feet, receive adequate healthcare and have access to an education.

To raise funds for her non-profit, Bello is partnering with LovingEco.com this week; she curated products for a sale on the environmentally friendly site, and in turn, they’re donating three percent of proceeds to We Advance.

“People often ask me how they can help — they don’t know where to start,” Bello tells PEOPLE. “LovingEco offers people the chance to give back, while also providing fashionable products. It’s about style for change.”

Items in Bello’s sale include the We Advance necklace, designed by Caroline Sada, Shelley Clay and the female artisans of The Apparent Project, another organization that helps Haiti’s neediest residents. “Each bead is handmade from recycled cereal boxes, and the medallion pendant is made from recycled oil drums,” Bello explains.

Nov 03 2011 04:30 PM ET

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Go Behind the Scenes of Kate Winslet’s Latest St. John Campaign

Kate Winslet for St. John
Courtesy St. John

She’s kept her day job: Kate Winslet is continuing as the face of St. John in the brand’s spring 2012 campaign.

“It has been a great experience working with St. John,” the actress said in a release. “I am very excited for this upcoming season — George [Sharp] and St. John have created wonderfully chic and effortless styles for the modern woman.”

Nov 03 2011 03:00 PM ET

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‘Community’ Star Alison Brie Dishes on Her Off-Set Style

On NBC’s Community, Alison Brie plays Annie, a tightly wound college student with a penchant for pretty patterns and conservative looks. But offscreen, Brie says she definitely differs from her character.

“I’m probably not as concerned with being appropriate all the time, and quite as buttoned up,” she tells PEOPLE in the clip above. “But I do follow her lead in terms of dressing feminine. She’s all about skirts and dresses all the time. And I’m big on that too — I can be a girly girl sometimes.”

Nov 03 2011 01:30 PM ET

The Limited Presents Plus-Size Line eloquii

Sabina LES scarf

Work basics and weekend wear for plus-size women just got a little more exciting thanks to the Limited’s new line, eloquii. Designed just for sizes 14-24, eloquii offers blouses, dresses, slacks, blazers and more, paying special attention to fit and comfort. The online-only brand, priced from $30 to $148, has some special features on its site, too: a “Shape My Style” section helps women choose pieces based on their body types, and plus-size fashion blogger GabiFresh is helping to promote the brand through her site (she gave PEOPLE StyleWatch a preview of the line, too). Start shopping now — and enjoy free shipping and returns — at eloquii.com.

Nov 03 2011 12:00 PM ET

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Madonna to Launch a Clothing Line, Fragrance

Madonna Clothing Line Tony Lebron/Startraks

Move over, Material Girl: mama Madonna is breaking out on her own. The singer is launching her own lifestyle brand, Truth or Dare by Madonna, with a fragrance, accessories, footwear and intimates to follow.

“Over the past several years, I have been approached countless times to create my own brand,” Madonna tells WWD. Now, “the timing is right.”

Madonna’s brand will piggyback Material Girl, the highly successful line she launched with daughter Lourdes at Macy’s last year. Whereas Truth or Dare will target women 27 to 50 — and “showcases the duality of her image, a power icon intertwined with feminine beauty,” WWD reports — Material Girl caters to juniors.

“Lola did most of the work,” Madonna told PEOPLE last August of her daughter’s contribution to Material Girl. “I just kind of hung out in the background and went, ‘That’s nice,’ but she pretty much did all of the work. I was just overseeing it.”

Nov 03 2011 10:30 AM ET

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Eva Amurri’s Wedding Gown: All the Details!

Eva Amurri Wedding Dress Tec Petaja/Getty

When Eva Amurri began planning her Charleston wedding to Kyle Martino, the pieces all fell effortlessly into place — every piece but her dress, that is.

She tried on numerous white gowns, but “they didn’t feel like me,” she told PEOPLE in September. “I just felt like my head was stuck on a different girl’s body.” But after some tireless Internet searching, Amurri believed she’d finally found her dream dress. “I just fell in love with it,” she said.

The bride asked designer Lela Rose to create a breathtaking look for her big day, using the satin-faced silk “The Woods” gown with three-dimensional lace yolk and low back as her base. For a personal touch, Amurri and Martino’s wedding date was embroidered in the lining in pale blue, for the bride’s ‘something blue.’

Amurri commissioned Rose to make mom Susan Sarandon’s mother-of-the-bride dress, too; she produced a silk faille sheath that also featured a three-dimensional lace neckline. “Eva loved the idea of them sharing a design detail,” Rose tells PEOPLE. “The three-dimensional lace seemed so fitting for both and gave a nod to their close relationship.”

Nov 03 2011 09:00 AM ET

DEAL OF THE DAY: 25% Off of Sogno

Sabina LES scarf

Sogno’s inventory includes pretty hoop earrings, birthstone bracelets and dangling necklaces, all inspired by the beautiful things — and people — that designer Tonya Maggio loves. Counting Ali McGraw, Jacqueline Kennedy Onassis and Grace Kelly as classic icons — and Charlize Theron and Sandra Bullock as modern-day role models — Maggio puts a little of their worldly vibes into every piece she creates. Pick up a sparkler that’ll take you from day to night — like the “Roxy” necklace, $87 with discount — by clicking here.