StyleWatch Style News Now

Style News Now

Katy Perry's Meow! Fragrance Is 'More Edible' -- But Don't Eat It!

11/22/2011 at 10:30 AM ET

Katy Perry Perfume Meow
Matt Kent/PictureGroup; Inset: Courtesy Gigantic Parfums

She’s spent the past year on tour in a world covered with peppermints and cotton candy, and that saccharine inspiration has found its way into Katy Perry‘s new scent Meow!, in Nordstrom stores this week.

“The first fragrance (Purr) was more floral, by a long while, and this one is a lot more edible,” she told reporters last week during a launch event in New York City. “It’s the perfect snapshot of where my head is right now, especially being on tour,” during which her team pumps wafts of cotton candy into the arenas each night.

The scent features notes of honeysuckle and pear, with a base of vanilla, musk and amber. Prices range from $45 for a 1.7-oz. bottle to $65 for a 3.4-oz. spray.

The design of the pink, cat-shaped bottle was inspired in part by Perry’s youth. “I grew up going to flea markets, and all the vintage stores and the Rose Bowl in Los Angeles,” she explained. “I’d always look for milk glass — that beautiful, vintage milk glass that held candles, or salt and pepper. I definitely wanted to use it for Meow!.”

Though she’s entertained the idea of a third fragrance — named “Hiss,” she joked — Perry seems to have bigger plans — like a clothing line or accessory collection — in mind. But for now, she’s happy to make an impression through her two scents.

“I think that you can hear a song, and it’ll take you back to that moment, or that person, or that time in your life,” she explained. “Same thing with your sense of smell — it’s really powerful. So I thought I could make memories with people with Purr or Meow!.”

In fact, she’s had some of those sensory memories herself — just don’t tell husband Russell Brand. “I swear if I walk into an elevator and there’s Giorgio Armani Acqua di Gio on anyone, I freak out,” she shared, revealing, “that was my first boyfriend.” Tell us: Are you excited for Perry’s new fragrance?

SHOP STARS’ SIGNATURE SCENTS

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

George Turns 1: Raising a Little Prince!
  • George Turns 1: Raising a Little Prince!
  • Ryan and Eva: How They Hid Her Pregnancy
  • Jillian Michaels: Why I Left Biggest Loser

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 15 comments

Katy Perry’s Meow! Fragrance Is ‘More Edible’ — But Don’t Eat It! » Scent of A Rose on

[...] Origin&#97l p&#111st by scent &#114ose – Ya&#104oo! News Sea&#114c&#104 &#82es&#117lts [...]

Joan on

looooveee her! And purrrr.. smells great! she is such an inspiring singer/songwriter! Gooooo Katy!!

Will Katy Perry Launch a Men’s Fragrance? « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] had great success with her first scent, Purr, and her latest perfume, Meow!, just hit stores last month. So is a men’s fragrance next on Katy Perry‘s to-do [...]

Katy Perry: I Had to Warm Up to Cats – People - San Francisco Luxury Living | San Francisco Luxury Living on

[...] understand cats,” she told the L.A. crowd during a press conference Wednesday to launch her latest fragrance, Meow!. “Then, all of a sudden, a cat kind of walked into my life and wouldn’t leave, [...]

Katy Perry: I Had to Warm Up to Cats | Celebrity Most Wanted on

[...] understand cats,” she told the L.A. crowd during a press conference Wednesday to launch her latest fragrance, Meow!. “Then, all of a sudden, a cat kind of walked into my life and wouldn’t leave, [...]

All About Katy Perry’s False Eyelash Line | Screw Cable on

[...] her own line of dyes. But the “California Gurl” has different plans: on the tail of her second fragrance release, the singer is launching a line of false lashes, Katy Perry by [...]

All About Katy Perry’s False Eyelash Line « Breaking News | Latest News | Current News on

[...] create her own line of dyes. But the “California Gurl” has different plans: on the tail of her second fragrance release, the singer is launching a line of false lashes, Katy Perry by [...]

Geneva on

omg i lovve both… there amazing… dont wear anything diffrent… its a must get girls

Adam Levine Launching Men’s, Women’s Fragrances | Screw Cable on

[...] 5 frontman and Voice mentor teamed with ID Perfumes, the masterminds behind Katy Perry‘s Purr and Meow! fragrances. And it sounds like the company has very high expectations for its new celebrity [...]

Adam Levine Launching Men’s, Women’s Fragrances | xalyzax on

[...] 5 frontman and Voice mentor teamed with ID Perfumes, the masterminds behind Katy Perry‘s Purr and Meow! fragrances. And it sounds like the company has very high expectations for its new celebrity [...]

1 | 2 | Next | Show All

Advertisement


StyleWatch Concierge
 

From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters