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Katy Perry's Meow! Fragrance Is 'More Edible' -- But Don't Eat It!
Matt Kent/PictureGroup; Inset: Courtesy Gigantic Parfums
She’s spent the past year on tour in a world covered with peppermints and cotton candy, and that saccharine inspiration has found its way into Katy Perry‘s new scent Meow!, in Nordstrom stores this week.
“The first fragrance (Purr) was more floral, by a long while, and this one is a lot more edible,” she told reporters last week during a launch event in New York City. “It’s the perfect snapshot of where my head is right now, especially being on tour,” during which her team pumps wafts of cotton candy into the arenas each night.
The scent features notes of honeysuckle and pear, with a base of vanilla, musk and amber. Prices range from $45 for a 1.7-oz. bottle to $65 for a 3.4-oz. spray.
The design of the pink, cat-shaped bottle was inspired in part by Perry’s youth. “I grew up going to flea markets, and all the vintage stores and the Rose Bowl in Los Angeles,” she explained. “I’d always look for milk glass — that beautiful, vintage milk glass that held candles, or salt and pepper. I definitely wanted to use it for Meow!.”
Though she’s entertained the idea of a third fragrance — named “Hiss,” she joked — Perry seems to have bigger plans — like a clothing line or accessory collection — in mind. But for now, she’s happy to make an impression through her two scents.
“I think that you can hear a song, and it’ll take you back to that moment, or that person, or that time in your life,” she explained. “Same thing with your sense of smell — it’s really powerful. So I thought I could make memories with people with Purr or Meow!.”
In fact, she’s had some of those sensory memories herself — just don’t tell husband Russell Brand. “I swear if I walk into an elevator and there’s Giorgio Armani Acqua di Gio on anyone, I freak out,” she shared, revealing, “that was my first boyfriend.” Tell us: Are you excited for Perry’s new fragrance?