Victoria Beckham on Designing: 'This Isn't Just About a Celebrity Line'

11/21/2011 at 05:00 PM ET

Victoria Beckham Dresses
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Her most recent collection earned raves at New York Fashion Week, but Victoria Beckham often takes the praise she receives with a grain of salt.

“I was very aware of people’s preconceptions,” she tells WWD of breaking into the fashion industry several years ago. “But I never went into [it] trying to prove myself to anybody other than myself — I was just following my dreams, doing what I love to do.”

Calling fashion her “passion,” Beckham says she strives to make women “feel empowered, feel beautiful and feel confident” in her clothes. “I’ve been very fortunate that I’ve stood on quite a few red carpets myself, and I understand that a dress has to look good not just from the front, but from all angles, whether you’re standing or whether you’re sitting,” she says. “And I think I know how a woman wants to look, and how she wants to feel.”

Beckham says she puts a lot of pressure on herself to offer her customers the very best. “Each time I enter into a new category, I surround myself with the correct experts so that everything can be done properly,” she shares. “I am a control freak and a perfectionist, and I want everything to be right.”

Now in her eighth season — and launching a second dress line soon — the designer says that looking back, she “had a lot to prove” to herself. “I knew what I wanted to achieve, I’m very ambitious, and I was prepared to put the work in.” And now that she has found her niche — not to mention dozens of celebrity fans — Beckham plans to cement her status in the industry.

“This isn’t just about a celebrity line that will come one minute and go the next,” she says. “I’m really trying to build something that will stand the test of time.”

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GREG TWIFORD on

hollywoods golden column is the most powerful column in the history of motion picture and television online. to the next young generation coming into the film industry. attitude is everything. if you are good to people they will be good to you. don’t be friends with someone just because you want to get ahead in the industry. in the industry it is who you know and who likes you. as soon as you can get into the union. then you will have a future in the industry. with non-union you have no future. no benefits or hospitalization. when you retire. non union productions do not give you a future in the industry. the famous cowboys had a famous saying about the industry. one day you are eating chicken and the next day you are eating the feathers. the industry does’t care about anybody they just care about getting you cheap. president of hollywood’s golden column the new hollywood greg t.

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