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Cotton to Showcase 24 Hours Worth of Fashion in Miami

11/18/2011 at 03:00 PM ET

Giuliana RancicTony DiMaio/Startraks

We know the fashion world never sleeps — figuratively — but a select group of fashionistas literally won’t be sleeping this weekend during Cotton‘s 24-hour runway show in Miami. From noon Saturday until noon on Sunday, models will walk the runway one per minute (1,440 times!) showing cotton looks appropriate for every hour of the day, from “Modern Glam” nighttime ensembles to easy “Sunday Brunch” styles. E! News anchor and Fashion Police star Giuliana Rancic is hosting the event, which will feature guest appearances from a slew of style stars and celebrity DJs. “I grew up with the ‘Fabric of Our Lives’ campaign, so I am really excited to be a part of this unique extension of it,” Rancic said in a release. “It is going to be amazing to see a full day of cotton style coming down the runway.” Catch the event via livestream on MTV.com.

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