Exclusive First Look: Nicki Minaj and Ricky Martin for M.A.C Viva Glam
The wait is over! Nicki Minaj and Ricky Martin’s first ad for M.A.C’s Viva Glam campaign is out — and as expected, it’s pretty sexy (just like its stars). The singers — and their ride — were photographed in Miami in July by David LaChapelle, and their Viva Glam products, the sales from which benefit the M.A.C AIDS Fund, hit counters in February 2012.
Minaj and Martin follow in the footsteps of some very major past Viva Glam spokespeople, Lady Gaga, Cyndi Lauper and Fergie among them. Skater Johnny Weir was also announced as a new face of the brand in June.
To date, the M.A.C AIDS Fund has raised more than $224 million exclusively through the sale of its Viva Glam lip products, with 100 percent of the sale price going to fight HIV/AIDS. Learn more about the campaign from both of its new stars today on Twitter at @nickiminaj and @ricky_martin. Tell us: What do you think of Minaj and Martin’s ad?