Dakota Fanning's Marc Jacobs Ad Banned for Being Too Racy

11/09/2011 at 12:00 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Dakota Fanning‘s latest role has received a big thumbs-down in the U.K.

The actress’s recent magazine ad for Marc Jacobs’s Oh, Lola! perfume is too suggestive, Britain’s advertising watchdog has ruled, and must be pulled immediately, the BBC reports.

The ad in question shows the 17-year-old American actress in a thigh-length dotted dress with an oversize flower-topped bottle of Oh, Lola! resting between her legs.

The U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”

The ASA ruled that the ad was irresponsible, likely to cause “serious offense,” and must not appear again.

Coty UK, the maker of the perfume, had argued that the image was “provoking but not indecent.” On Tuesday, Marc Jacobs released a statement, calling the banning “unfortunate.” He wrote:

“It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.” Tell us: Do you think Fanning’s ad is too racy for print?

–Tim Nudd


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Should This Dakota Fanning Ad Have Been Banned? | celebrity gossip pub on

[…] People also reports that Coty UK, who makes Marc Jacobs’ Oh, Lola! perfume, called the Dakota Fanning ad “provoking but not indecent.” Do you think the print ad should have been pulled from circulation? […]

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[…] not your ordinary college student, though: Dakota has been modeling for Marc Jacobs since she was 12 (Elle just started, too). “When I did that first campaign for Marc Jacobs, I […]

Cindy on

I cannot believe how many comments i’ve read on here that say “did you see here performance in The Runaways, now that was provocative” Seriously, how slow are you people? It was based on a true-story about an ADULT male EXPLOITING teenage girls,
uhhhh duhhhh!!! Marc Jacobs knew what they were doing, making a 17 year old girl look younger with the little girl dress, holding a perfume bottle looking phallic, between – not on her legs, with the flower on top of the bottle -symbolizing -de-flowering and the name Lolita, a take on Lola, which was a book about a 12 year old girl that is molested by an ADULT MALE -common folks -speak up for exploitation of children – and no i am no where near a little house on the prairie type -i’m fine with Victoria secret ads, etc. at least they are young adult women looking like adult women and not little girls!!!

Breanne on

if you think this picture is inappropriate than you need to join the rest of the world and realize there could be other things between her legs. its a beautiful picture of her in a sweet dress..trying to find fault doesnt make it bad. if you have a kid thats 17 than believe me they are doing far worse than sitting flowers between there legs..stop tearing people apart..
peace friends :P

Dakota Fanning Talks About Her Transition to College Life! on

[…] not your ordinary college student, though: Dakota has beenmodeling for Marc Jacobs since she was 12 (Elle just started, too). “When I did that first campaign for Marc Jacobs, I […]

ali on

Better safe than sorry–it’s borderline too much. Not one thing in particular but the polka dot dress and then the perfume right in her crotch…it crosses a line.

Marianne on

It’s not that she’s a minor or that the photograph shows a little thigh. It’s that the camera quality/wardrobe/makeup is made to resemble the types of photos that pedophiles take of children.

The camera quality is meant to look like a point-and-snap camera. Notice the shadow behind her. High quality images in high fashion magazines don’t look like that. And it wouldn’t be there if this well-paid and talented photographer didn’t want it there. It’s made to look like a cheap camera with the flash on.

The set looks like some creepy uncle’s basement.

And she isn’t posing like a fashion model either. She’s posed like a child. And her shape is narrow enough to look like a girl much younger than 17.

The perfume bottle is phallic and is arguably pointing at her genitals.

Whether it’s art or should be banned is a different question. But this is undeniably meant to evoke pedophiliac photography.

Satori on

Teenagers are human beings, and people. They have sex, and are sexual beings, just like anyone else.

It’s the misperception of them as less than full human beings with concepts and taboos like this that create the idea of a division in the first place.

Chronology means nothing. Capability, and values as a person mean everything. Treating children as inherently less than capable and needing something above them to determine and guide dehumanizes them.

It is understandable that young human beings are the future and so protected so fiercly by such a large portion of society. But, censorship and taboo are a clumsy way to do so. It is similar to restricting a group of peoples’ access to controversial books, because they may be unable to see the truth clearly and make an accurate assessment of the truth.

“Sleazy” sexual dynamics are possible at any stage of human life. But, sexuality can also have great value. We are all human beings.

Dehumanization of children through denominalizing is one of the most harmful things in societies today.

The root of the issue is not “whether it is or is not a sexual, image of a younger human being that might evoke attraction (inherently inappropriate)”. It’s the concept of whether it is or is not correct that “a sexual image of a younger human being that might evoke attraction” = “(inherently inappropriate)”

To restrict a group of human beings, to treat them as less than another group, as less capable instruments of what another person believes is a correct place to be in life, then say that they are thus less, is fallacious logic. The idea creates itself.


Nikee on

looks like you guys had an aseowme time and great food. Congratulations to Joy and Garrett!

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[…] so amazing,” added Jacobs muse Dakota Fanning, who had been seated in the front row wearing a magically sparkly dress herself. […]

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