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Dakota Fanning's Marc Jacobs Ad Banned for Being Too Racy

11/09/2011 at 12:00 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Dakota Fanning‘s latest role has received a big thumbs-down in the U.K.

The actress’s recent magazine ad for Marc Jacobs’s Oh, Lola! perfume is too suggestive, Britain’s advertising watchdog has ruled, and must be pulled immediately, the BBC reports.

The ad in question shows the 17-year-old American actress in a thigh-length dotted dress with an oversize flower-topped bottle of Oh, Lola! resting between her legs.

The U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”

The ASA ruled that the ad was irresponsible, likely to cause “serious offense,” and must not appear again.

Coty UK, the maker of the perfume, had argued that the image was “provoking but not indecent.” On Tuesday, Marc Jacobs released a statement, calling the banning “unfortunate.” He wrote:

“It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.” Tell us: Do you think Fanning’s ad is too racy for print?

–Tim Nudd

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Showing 339 comments

Scott Nagelberg, Master Electrician on

This is why they Lost the American Revolutionary War. She is blessed with being beautiful. We are sorry she doesn’t have bad teeth, too all four of you who objected. Go see a dentist, you wacky Brits.

Dakota Fanning’s Marc Jacobs Ad Banned in the UK (PHOTO) | Bumpshack.com on

[...] U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her [...]

Dakota Fanning’s Marc Jacobs Ad Banned in the UK (PHOTO) | Informing Celebrity and Fashion on

[...] U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her [...]

Phoenix on

Are you kidding? This is not dirty!
But the Oh! Lola has a good advertising connection because of this issue the Oh lola became sensationalized and they Perfectly succeeded on their Marketing Strategy! So dont be fooled all of you guys coz its all about how they would capture the World’s attention and they just did! Give me a break!

And to Dakota, I just love this young lady! Excellent actress!

Dakota Fanning’s Marc Jacobs Ad Banned in the UK (PHOTO) | News Screen on

[...] U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her [...]

shilo0854 on

What I find really offensive is that the bottle does not represent the actual product size. But that probably would have disappeared in the photo. Bad business folks!

Bunnie Watson on

Not sure if others have noted two things, so here goes. One of the code words for pornography involving underage girls is lolita, taken from Nabokov’s book character. Thus the name Oh, Lola itself has sexual connotations. Second, when a woman loses her virginity it is often said she has been deflowered. To have a huge red (another flag) flower positioned between her legs is highly suggestive. I’m a straight, middle-aged woman and I see the symbolism. A 17-year old actress may not have been aware, but I’m sure pervs and pedophiles will love it. These ads, and others that mimic poses and pouts once seen only in porn, aren’t intended for female buyers. They are aimed at men. Free – and classy – porn without the stigma.

Lex on

She looks creepy.

Dakota Fanning’s Ad Banned in the UK | Sprocket Ink on

[...] source [...]

jen on

its a bit suggestive. She should have rested the perfume on her leg.

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