Dakota Fanning's Marc Jacobs Ad Banned for Being Too Racy

11/09/2011 at 12:00 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Dakota Fanning‘s latest role has received a big thumbs-down in the U.K.

The actress’s recent magazine ad for Marc Jacobs’s Oh, Lola! perfume is too suggestive, Britain’s advertising watchdog has ruled, and must be pulled immediately, the BBC reports.

The ad in question shows the 17-year-old American actress in a thigh-length dotted dress with an oversize flower-topped bottle of Oh, Lola! resting between her legs.

The U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”

The ASA ruled that the ad was irresponsible, likely to cause “serious offense,” and must not appear again.

Coty UK, the maker of the perfume, had argued that the image was “provoking but not indecent.” On Tuesday, Marc Jacobs released a statement, calling the banning “unfortunate.” He wrote:

“It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.” Tell us: Do you think Fanning’s ad is too racy for print?

–Tim Nudd

SHOP STARS’ SIGNATURE SCENTS

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Showing 339 comments

Danielle on

The person who took the picture is a predator and should be investigated…….that’s a young woman and the picture is indecent and incite …the dirty mind of a child molester….!

afrique on

people always have to read into things, shows how their minds work, think this is lovely advert, very decent compared to many out there, likes of prono etc…..please go get a life and look at yourselves first…….

lynn on

On what planet is a 17 year veteran actress a child?

ls on

Personally, I find the “concept” behind the fragrance more offensive than the picture.While “Lolita” was in many ways an important story, there is no way that as aspect of the human story should be celbrated. I hate seeing child molestation being used to sell perfume.

T Wheeler on

The ad is extremely in poor taste. Just because a person doesn’t say it in words, you say it in with the picture. This ad says, especially to a pervert, Deflower the youth (that is why the bottle, with the top made of flowers is sitting in her crotch). Just like a kid wouldn’t take it that far, it is an adult who should have the sensibility to know that is what can be inferred . Like it or not people morals aren’t that high that is why watchdog organizations exits.

Sheba on

I don’t particularly like the position of the perfume bottle. I’ve seen ads that are a whole lot more provocative, so not sure why this one is getting all this attention. Overall, even without the bottle in this position, I don’t like the ad. It seems boring both with the colors and with her facial expression.

Edward on

She is 17 years old. That means that she is legally old enough to have sex and get married (With her parents’ permission) in this country. This ruling in my opinion is ridiculous. I think people who think this is “sexualised” says more about them than the picture.

Kara on

Sure it’s a little racy but more importantly, where can I find that pink dress??

Tandy on

I think the ad looks dumb anyway. It’s not a good picture of Dakota at all and it looks like an amateur took the photo, not professional quality to me.

LF on

well why don’t we let her decide ? I think she took the job
because she was ok with that …. so what’s the issue ???

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