Dakota Fanning's Marc Jacobs Ad Banned for Being Too Racy

11/09/2011 at 12:00 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Dakota Fanning‘s latest role has received a big thumbs-down in the U.K.

The actress’s recent magazine ad for Marc Jacobs’s Oh, Lola! perfume is too suggestive, Britain’s advertising watchdog has ruled, and must be pulled immediately, the BBC reports.

The ad in question shows the 17-year-old American actress in a thigh-length dotted dress with an oversize flower-topped bottle of Oh, Lola! resting between her legs.

The U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”

The ASA ruled that the ad was irresponsible, likely to cause “serious offense,” and must not appear again.

Coty UK, the maker of the perfume, had argued that the image was “provoking but not indecent.” On Tuesday, Marc Jacobs released a statement, calling the banning “unfortunate.” He wrote:

“It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.” Tell us: Do you think Fanning’s ad is too racy for print?

–Tim Nudd


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Alicia on

It’s a damned if you do, damned if you don’t situation. Either they make her look older so it doesn’t look “racy”, and get blasted for making her look too “grown up” or they leave her natural beauty be, and it’s “sexual-izing children.” And, for Christ’s sake, she plays a sadistic vampire in the Twilight series… At least this looks classy.

Name on

#1 – She is dressed like a child who’s skirt is way too short. She looks a lot younger than her years as well.

#2 – The bottle is placed in an area near her private part, like she is holding a dildo and masterbating with it. This is what they are taking issue with the most.

#3 – They could have positioned her AND the bottle better, but they chose not to, therefore creating a racy ad which puts her in a sexually provocative position.

#4 – Sex sells, but it looks like the U.K.’s moral values are radically different from the USA’s in this matter. Good!

Nina on

You’re blind or morally bankrupt if you can’t see what’s wrong with the way she’s posing. This ad isn’t selling perfume…

chunli on

Whatev… she’s not even beautiful, she looks drugged here… Fanning is in a rush to get old, next thing you know she’s pregnant with a has-been…

mama mia on

Ok we get it. She’s young, there’s her flower. Why not just set a huge cherry on her lap & say “WHAAAAT, It’s art.”

B. Arant on

Good for the UK!!

victoria on

i think the flower on her “lap” is supposed to represent her innocence just a thought…

Annie Reilly on

I don’t think it’s inappropriate at all, I see where it could be taken that way of course but given the playfulness of the colors of pink and the youngness of her dress I wouldn’t take it like that at all. If she were in a short black dress with a red background then I would think oh my this is sexy. But not for this.

liz on

i think its nice photo. i mean, its not like she humping the bottle or anything! some people are fricken prudes! you rock dakota!

Dakota Fanning appears in sexy Marc Jacobs ads – Boston Herald | moneybusinessblog.info on

[…] NewsMarc Jacobs' Dakota Fanning ad banned for being 'sexually provocative'The GuardianPeople Magazine -Washington Post -Reutersall 432 news […]

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