Dakota Fanning's Marc Jacobs Ad Banned for Being Too Racy

11/09/2011 at 12:00 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Dakota Fanning‘s latest role has received a big thumbs-down in the U.K.

The actress’s recent magazine ad for Marc Jacobs’s Oh, Lola! perfume is too suggestive, Britain’s advertising watchdog has ruled, and must be pulled immediately, the BBC reports.

The ad in question shows the 17-year-old American actress in a thigh-length dotted dress with an oversize flower-topped bottle of Oh, Lola! resting between her legs.

The U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”

The ASA ruled that the ad was irresponsible, likely to cause “serious offense,” and must not appear again.

Coty UK, the maker of the perfume, had argued that the image was “provoking but not indecent.” On Tuesday, Marc Jacobs released a statement, calling the banning “unfortunate.” He wrote:

“It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.” Tell us: Do you think Fanning’s ad is too racy for print?

–Tim Nudd


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Showing 339 comments

Carrie on

Seriously, too racy? Are we looking at the same ad? The girl is covered up at least. It’s an innocent ad. It’s all in your own individual perception. I think the ad is fine.

tamoya on

i really don’t see anything wrong with this pic i don’t see a child looking to sexy she hardly has any make up on that would seem over the top,

hobieluv83 on

But 17 is the age of consent in England so it technically doesn’t promote child sexuality.

Sarah on

The reason the ad is “racy” isn’t just because she is wearing a short dress. It’s because she looks like a child and is advertising for a perfume called “Lola” that has a flowered bottle topper. The ad is playing off the story of “Lolita” – the story of a child who was “deflowered” a/k/a sexually molested and abused. That’s why the ad was banned.

jaydon on

Cuddos for pulling the provacative ad. Gimme a break Dakota try a little longer being a young girl. That ad reeks of sexuality and not innocence at all.You will be a woman soon enough.

ColumbiaQT on

I don’t see anything wrong with this ad. I actually saw it a couple of months ago and almost didn’t recognize DF because she looks soo young.. I think people are reading too much into the pose. It’s hardly racy, let alone too sexy.. SMH Get a life. Always complaining about stuff. Fix something for a change..

LM on

Anyone who is familiar with Lolita knows what this ad is about, and I’m sure the creative minds behind this campaign knew too. The ad isn’t racy in the sense that she shows too much skin or is too adult looking. But it is very suggestive by the bottle placement coupled with the name of the perfume.

loo on

its not a nice picture anyway, IMO she is such a beauitful young lady. this piture does nothing for her

Ashley on

For crying out loud it’s not like she’s turned towards the camera with her legs in the air letting all her girly parts hang out for everyone to see! It’s a classy ad featuring a beautiful young lady. People need to get real.

Rebecca on

I think the ad is beautiful. There is nothing racy about this ad. I mean her kissing another girl in the movie “The Runaways” is more racy than this ad is. Come on.

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