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Dakota Fanning's Marc Jacobs Ad Banned for Being Too Racy

11/09/2011 at 12:00 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Dakota Fanning‘s latest role has received a big thumbs-down in the U.K.

The actress’s recent magazine ad for Marc Jacobs’s Oh, Lola! perfume is too suggestive, Britain’s advertising watchdog has ruled, and must be pulled immediately, the BBC reports.

The ad in question shows the 17-year-old American actress in a thigh-length dotted dress with an oversize flower-topped bottle of Oh, Lola! resting between her legs.

The U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”

The ASA ruled that the ad was irresponsible, likely to cause “serious offense,” and must not appear again.

Coty UK, the maker of the perfume, had argued that the image was “provoking but not indecent.” On Tuesday, Marc Jacobs released a statement, calling the banning “unfortunate.” He wrote:

“It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.” Tell us: Do you think Fanning’s ad is too racy for print?

–Tim Nudd

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Showing 339 comments

Jennifer on

Yep, it is. And if there is ever a question, you don’t run it. Anything that could promote something that could be negative for a child, shouldn’t be questioned twice. Way to go U.K.!!

You can do better on

Dakota – you’re a great actress and I’ve enjoyed watching you grow up on the screen… but.. I have to agree that this photo is a bit racy for a 17-year old – no matter how mature you are personally. I think a more ‘flirty’ rather than ‘dirty’ pic would be better.

Cheryln on

How is this racy? There are so many more ads that are way too racy…this doesn’t seem racy to me at all.

Helena on

Jeez, from the title I thought she was posing nude or something. I really don’t see anything wrong with this.

Anna on

The flower is symbolic of the vagina, loss of virginity and sexual blossoming. The fact that the perfume bottle is right in her crotch suggests a first sexual experience. Dakota is still a minor regardless of the maturity level of the movies she has chosen to work in during her life so far. But the truth is that there are pedophiles out there, and it is irresponsible to create ads that sexualize young girls in this way. It has nothing to do with Dakota Fanning herself and her personal choices as much as it has to do with the perversions that exist in society already and how this ad capitalizes off of it. It is definitely in bad taste; clearly they would have known the symbolism of the flower. The perfume is called “Lola” for heaven’s sakes, which is also about the sexualization of a young girl.

Nicole on

Thank goodness there are some countries that still show some kind of morality towards the exploitation of their youths. Maybe the US could take some pointers. Those of you who think this is not provocative for a teenager are probably ok with all of the sex and violence that is shown on tv as well….

carly on

that is absolutely rediculious… there is nothing wrong with this ad, and Dakota looks stunning as always

Jae on

It’s definitely too racy, the innuendo of a flower between a young girl’s legs is obvious enough, but the connection of the name of the perfume also rang a bell. Perhaps I’m reading far too much into this, but the name Lola and the image of a young sexualized girl reminds me of Lolita, the story of a man lusting over a preteenaged girl. Come on now, this is not art. Put the flower somewhere else.

Lily on

Ad was intentionally racy…get more attention for being sexual and the fact Dakota is under 18…sorta like those sexually tinged ads Brooke shields did years ago that got attention and helped sell its product. Dakota takes on a slightly Lolita look with a bottle of perfume between her legs at her crotch. Not sexually provative…intentionally sexually provative.

Rousquilles on

It isn’t so much the pictures, but the name.
It is clearly a reference to Lolita by Nabokov.
Besides Lolita Humbert calls her Lo and Lola; so coupled with the picture, it is pretty clear what he is getting at…

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