Dakota Fanning's Marc Jacobs Ad Banned for Being Too Racy

11/09/2011 at 12:00 PM ET

Dakota Fanning Oh, Lola
Courtesy Marc Jacobs

Dakota Fanning‘s latest role has received a big thumbs-down in the U.K.

The actress’s recent magazine ad for Marc Jacobs’s Oh, Lola! perfume is too suggestive, Britain’s advertising watchdog has ruled, and must be pulled immediately, the BBC reports.

The ad in question shows the 17-year-old American actress in a thigh-length dotted dress with an oversize flower-topped bottle of Oh, Lola! resting between her legs.

The U.K.’s Ad Standards Authority determined that “the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualize a child.”

The ASA ruled that the ad was irresponsible, likely to cause “serious offense,” and must not appear again.

Coty UK, the maker of the perfume, had argued that the image was “provoking but not indecent.” On Tuesday, Marc Jacobs released a statement, calling the banning “unfortunate.” He wrote:

“It was our pleasure to work with Dakota Fanning for the Oh, Lola! campaign. She is a smart, pretty, interesting, talented young woman and we would never have suggested an advertising concept that we thought was inappropriate. I believe she is also very thoughtful about the projects she takes on and would not have done something that she felt was in questionable taste. It’s really unfortunate that people have taken anything negative from what we believe is a really good campaign and one that so perfectly embodies the fragrance.” Tell us: Do you think Fanning’s ad is too racy for print?

–Tim Nudd

SHOP STARS’ SIGNATURE SCENTS

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Showing 339 comments

katharine on

its fashion, not sex. Dakota is a classy young woman.

Jackson on

That’s dirty.

Elle on

How is it too racy? It is very pretty and sweet.

Kim on

I don’t see where this add is a problem at all.

LW on

Yes I do. They clearly have her dressed and made up to look young. Try waiting til she’s 18, doing her make up and dress to have her appear to be a woman, not a child.

Mary Anne on

The perfume should have been resting “on” her leg.

mel on

if she were 20 or older i dont think it would be too racy. but the fact that she is a minor makes it racy. they should have found an older model for that ad if the fact that she is a minor wasnt a suggestive part of the ad. but the makers of the advertisement were VERY aware of how old she is and what its suggesting and chose to do it anyway. they could have saved it for a different model or a later date if they were set on using Dakota.

Cindy on

Datoka’s picture is to provactive for being a teenager.There are sick perverted people out there that would take the meaning of the ad the wrong way.It is dirty.

Amanda on

I do not see anything wrong with this ad. Yes, she could have been holding the bottle or it could have been placed next to her but then they would have found something else wrong with the ad. That is all it is an ad nothing more.

bella on

Good Lord people!

1.Youre NOT going to tell me you or anyone in your family have never rested anything on your legs like that.

2. Where do you people live, Little House on the Prairie?
Its NOT racy at all!

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