Nicole Richie: Fashion Is 'Not That Deep for Me'

11/08/2011 at 03:00 PM ET

Nicole Richie Personal Style Secrets
Kelly Jordan/Startraks

With her penchant for oversize sunglasses, sky-high heels and on-trend baubles, it’s understandable that the Accessories Council Excellence Awards named Nicole Richie its 2011 ‘Influencer of the Year.’

Less expected is the House of Harlow designer’s laid-back attitude toward personal style: “It’s not that deep for me,” she confesses to WWD. “It’s whatever I feel comfortable in at that time.”

A seasoned businesswoman, Richie’s first concern is the consumer. “To me, success isn’t measured by dollar signs,” she explains. “It’s really about paying attention to feedback and talking to my customer.”

And with an empire that includes jewelry, footwear, sunglasses and handbags, Richie refuses to expand for expansion’s sake. “With everything I do, I want to make sure that I take the time and make each category the best that it can be,” she continues. “I tend to move very slowly and I do that on purpose so that I can make sure that everything that I design really is the best version of what it is.”

But has the influencer always had a handle on personal style? “When I was a little girl, my mom used to always get us matching dresses for everything—so I was wearing the poufy skirt version of whatever my mom was wearing,” she laughs before adding, “I had the worst, hairiest eyebrows and a big afro.”

Doesn’t she know the bold brow is back?

Justine Harman

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