Madonna to Launch a Clothing Line, Fragrance

11/03/2011 at 12:00 PM ET

Madonna Clothing LineTony Lebron/Startraks

Move over, Material Girl: mama Madonna is breaking out on her own. The singer is launching her own lifestyle brand, Truth or Dare by Madonna, with a fragrance, accessories, footwear and intimates to follow.

“Over the past several years, I have been approached countless times to create my own brand,” Madonna tells WWD. Now, “the timing is right.”

Madonna’s brand will piggyback Material Girl, the highly successful line she launched with daughter Lourdes at Macy’s last year. Whereas Truth or Dare will target women 27 to 50 — and “showcases the duality of her image, a power icon intertwined with feminine beauty,” WWD reports — Material Girl caters to juniors.

“Lola did most of the work,” Madonna told PEOPLE last August of her daughter’s contribution to Material Girl. “I just kind of hung out in the background and went, ‘That’s nice,’ but she pretty much did all of the work. I was just overseeing it.”

Material Girl, which launched as a clothing line and counts Kelly Osbourne as its current face, expanded into beauty, outerwear and intimates earlier this year. Tell us: Would you buy clothing designed by Madonna?

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Showing 19 comments

Madonna’s New Clothing Line, Marc Jacobs and Nars’ Collab And More | Women Vogue on

[...] Madonna is launching Truth or Dare, named after her 1991 documentary, a clothing line for adults. (PeopleStyleWatch) [...]

Madonna, Katy Perry Talk New Scents « Boys T Shirt « Celebrity News on

[...] result is a fragrance with top notes of gardenia, tuberose and neroil; a heart of jasmine and white lily petals; and a [...]

Madonna, Katy Perry Talk New Scents « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] result is a fragrance with top notes of gardenia, tuberose and neroil; a heart of jasmine and white lily petals; and a [...]

Madonna, Katy Perry Talk New Scents - FLOWERS WORLD – FLOWERS WORLD on

[...] outcome is a fragrance with tip records of gardenia, tuberose and neroil; a heart of jasmine and white lily petals; and a [...]

Madonna, Katy Perry Talk New Scents | Backlynx on

[...] result is a fragrance with top notes of gardenia, tuberose and neroil; a heart of jasmine and white lily petals; and a [...]

Madonna, Katy Perry Talk New Scents | on

[...] result is a fragrance with top notes of gardenia, tuberose and neroil; a heart of jasmine and white lily petals; and a [...]

Why Madonna Had Hairy Armpits in High School on

[...] her music career, an upcoming directorial debut, her pick of famous boyfriends and a soon-to-launch clothing line and fragrance. But growing up in the Midwest, life wasn’t always easy for the Material [...]

Why Madonna Had Hairy Armpits in High School « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] her music career, an upcoming directorial debut, her pick of famous boyfriends and a soon-to-launch clothing line and fragrance. But growing up in the Midwest, life wasn’t always easy for the Material [...]

Why Madonna Had Hairy Armpits in High School | Hold The News on

[...] her music career, an upcoming directorial debut, her pick of famous boyfriends and a soon-to-launch clothing line and fragrance. But growing up in the Midwest, life wasn’t always easy for the Material [...]

Why Madonna Had Hairy Armpits in High School | Celebrity and Fashion News on

[...] her music career, an upcoming directorial debut, her pick of famous boyfriends and a soon-to-launch clothing line and fragrance. But growing up in the Midwest, life wasn’t always easy for the Material [...]

Why Madonna Had Hairy Armpits in High School | Informing Celebrity and Fashion on

[...] her music career, an upcoming directorial debut, her pick of famous boyfriends and a soon-to-launch clothing line and fragrance. But growing up in the Midwest, life wasn’t always easy for the Material [...]

Why Madonna Had Hairy Armpits in High School | infocelebrity.net on

[...] her music career, an upcoming directorial debut, her pick of famous boyfriends and a soon-to-launch clothing line and fragrance. But growing up in the Midwest, life wasn’t always easy for the Material [...]

Why Madonna Had Hairy Armpits in High School | Celebrity and Fashion News Node on

[...] her music career, an upcoming directorial debut, her pick of famous boyfriends and a soon-to-launch clothing line and fragrance. But growing up in the Midwest, life wasn’t always easy for the Material [...]

Sneak a Peek at Madonna’s Soon-to-Launch Shoes, Fragrance Ad | xalyzax on

[...] by so slowly when you’re waiting for Madonna to launch her line! The Material Girl’s “Truth or Dare” lifestyle brand — which includes fragrance, accessories, footwear and intimates — is rolling out in [...]

Sneak a Peek at Madonna’s Soon-to-Launch Shoes, Fragrance Ad | Screw Cable on

[...] by so slowly when you’re waiting for Madonna to launch her line! The Material Girl’s “Truth or Dare” lifestyle brand — which includes fragrance, accessories, footwear and intimates — is rolling out in [...]

Sneak a Peek at Madonna’s Soon-to-Launch Shoes, Fragrance Ad « Breaking News | Latest News | Current News on

[...] goes by so slowly when you’re waiting for Madonna to launch her line! The Material Girl’s “Truth or Dare” lifestyle brand — which includes fragrance, accessories, footwear and intimates — is rolling out in pieces in [...]

Sneak a Peek at Madonna’s Soon-to-Launch Shoes, Fragrance Ad | Celebrity Mess on

[...] by so slowly when you’re waiting for Madonna to launch her line! The Material Girl’s “Truth or Dare” lifestyle brand — which includes fragrance, accessories, footwear and intimates — is rolling out in [...]

Sneak a Peek at Madonna’s Soon-to-Launch Shoes, Fragrance Ad « Brand Shoes on

[...] goes by so slowly when you’re waiting for Madonna to launch her line! The Material Girl’s “Truth or Dare” lifestyle brand — which includes fragrance, accessories, footwear and intimates — is rolling out in pieces in [...]

Sneak a Peek at Madonna’s Soon-to-Launch Shoes, Fragrance Ad | on

[...] by so slowly when you’re waiting for Madonna to launch her line! The Material Girl’s “Truth or Dare” lifestyle brand — which includes fragrance, accessories, footwear and intimates — is rolling out in [...]

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