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Bethenny Frankel Gets a Ponytail Style of Her Own: The Skinnygirl

10/25/2011 at 11:30 AM ET

Bethenny Frankel Skinnygirl
Albert Michael/Startraks

As it turns out, creating the perfect ponytail can be quite hard. “There are many styles: the messy pony, the sexy pony, the sleek pony,” Bethenny Frankel tells PEOPLE. “I’m finding out that it’s more difficult than I thought. I don’t do a good ponytail — it’s hard to do it on yourself.”

So to simplify the process, Drybara blowout bar expanding through New York, Atlanta, San Francisco, San Diego and Dallas from the Los Angeles area — is adding the Skinnygirl ponytail to its “menu” of hairstyles.

“We’ve been a big fan of Bethenny for a while,” Drybar founder Alli Webb tells PEOPLE. “I work with a bunch of girls, and they’re all about Skinnygirl — we love the margaritas. Everybody’s been raving about them.” Because the bar has a sweet lounge theme — customers sip complimentary wine or champagne as their tresses are treated — adding a Skinnygirl style to the rotation seemed like a perfect fit.

“Their menu is a cocktail menu of hairstyles, so it’s a good synergy,” Frankel explains. “Eventually, as the partnership grows, there could be a hairstyle for what the margarita means … like maybe a more Latin look.”

For now though, the $40 Skinnygirl will be a high pony that flips out at the end, just like the Skinnygirl logo — a silhouette of a slender girl with a perky pony. “You would think it’s easy, but there’s a lot that goes into it,” Webb says. “You’ve got to smooth the hair, for one — you don’t want a bunch of ridges.”

And since the Skinnygirl logo was inspired by Frankel’s likeness, the Drybar team hopes the style inspires a little je ne sais quoi in the girls who go for it. “She’s the girl I want to be,” the Bethenny Ever After star says. “That’s how I do think of myself — having fun, not taking myself too seriously.” Adds Webb, “She’s the perfect Drybar client.”

–Kate Hogan

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Showing 7 comments

Jennifer’s Workout, Bethenny’s Skinnygirl Ponytail, and More! : InStyle.com What's Right Now on

[...] 2. Blowout salon Drybar is adding Bethenny Frankel’s Skinnygirl ponytail to its “menu” of hairstyles. [People] [...]

Bethenny Frankel Is Fine With Everyone Hating Her, But Anti–Emotional Eating | on

[...] all the bad press as of late, she’s cool as a cuke (sprinkled with low-fat feta, obv). She’s even pimping Skinnygirl ponytails without scratching her own eyes out. And for that, big props. [...]

Bethenny Frankel’s Skinnygirl Ponytail | Cosmaddict on

[...] “I’m finding out that it’s more difficult than I thought. I don’t do a good ponytail — it’s hard to do it on yourself.” – Frankel tells People. [...]

The Skinnygirl ponytail, courtesy of Bethenny Frankel | Celebrity and Fashion News on

[...] a high pony that flips out at the end, just like the one the Skinnygirl logo chick is wearing. People magazine reports that Drybar blowout salons will be offering the styling treatment for $40 a pop at their [...]

HEADLINES: The Duchess Channels Britney, Lindsay Wixson Runs Like a Hamster, and Anna Dello Russo is a Dirty Girl. | MTV FORA on

[...] Holy Moly! I’m on a serious collaboration overload. Too many, too often. Oh and this one is grinding my gears more than anything! Drybar, a blow-dry bar, and Skinnygirl – you know that margarita that housewife made – are teaming up. How forced and awkward! This might be the dumbest thing I’ve read all day; might be. (People) [...]

Bethenny Frankel Taps Real Women for Her Shapewear Campaign | xalyzax on

[...] Frankel has sold us books, drink mixes, makeup and everything in between — but she’s recruited some friends and colleagues to promote her latest product. The [...]

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