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Karl Lagerfeld to Launch New Line on Net-a-Porter.com
Mark your calendars for Jan. 25: that’s when Chanel designer Karl Lagerfeld’s new line will hit Net-a-Porter.com. The 100-piece women’s collection — called Karl and priced from $95-$450 — will include vests, jeans, cocktail dresses and more.
“It’s my today’s taste and style and a reflection of how I think a great number of people would like to be dressed now,” the designer said when describing the line to WWD. According to the publication, the garments are heavy on denim and leather, and are targeted at women in their late teens and early 20s.
Lagerfeld will celebrate the line’s launch during Paris Couture Week; it will be available on karllagerfeld.com beginning Feb. 28. Eventually, about 20 high-visibility retailers will be invited to carry the label; until then, the designer is planning a few “experience stores” and pop-up shops beginning in the second half of 2012.
“We believe in this collection based on Karl’s talent, his global appeal and the product itself,” Net-a-Porter founder and executive chairman Natalie Massenet told WWD. “It’s a very strong, well-edited collection with a great mix of street attitude and timeless chic. It also is an entire wardrobe that mixes and matches well with itself.”
Lagerfeld, who recently collaborated on a lower-price line with Macy’s, plans a men’s Karl collection for the fall of 2012.