StyleWatch Style News Now

Style News Now

Nicole Richie Is Launching a Fragrance

10/21/2011 at 12:00 PM ET

Stacy London Style Tips

Looking to change your signature scent? Another starlet is throwing her hat into the ring of celebrity perfumers: Nicole Richie. The former reality star and current designer is following in the footsteps of Kim Kardashian, Taylor Swift, Katy Perry and a host of others, launching her own perfume in the near future.

“[Richie] has a wide breadth of creative talents being an author, a jewelry designer, a fashion designer and an aspirational figure,” TPR Holdings president Brian Robinson told WWD. Having 2.3 million Twitter followers helps her credibility in the style world, too. “They look favorably on her,” he added. “She’s done a great job with her image.”

Though very few details were revealed, Robinson, whose company holds the license for Richie’s upcoming scent, said the fragrance and packaging will reflect Richie’s “very distinct image,” and fans can expect a scent that will be “cool, classy and edgy.”

The star has been hard at work on her perfume; according to Robinson,”we have put together mood boards to get a feeling of where she sees herself positioned in the fragrance world.” Tell us: Are you excited for Richie’s first scent?


Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Bindi Irwin: Remembering My Dad
  • Bindi Irwin: Remembering My Dad
  • Adam Levine's Wedding Details!
  • James Garner: 1928-2014

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine


Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 2 comments

jaquan on

i like the how the bottle of her new fragrance is done and u should keep it up figer cross love u » Celebrity Publicist Toni Embry To Launch “Black Heart Genes” With Designer Richie Lucchese on

[...] Nicole Richie Is Launching a Fragrance ( [...]


From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters