Lady in Leather: See Rihanna Strip Down in Armani Ads

10/06/2011 at 06:00 PM ET

Rihanna is playing the role of good girl gone bad as the new face of the Emporio Armani underwear and Armani Jeans autumn/winter 2011/2012 advertising campaigns — and she’s amping up the sex appeal with a new video for the brands.

In the clip above, the sultry singer flies solo in the backseat of a car, changing into jeans and a leather jacket while a bodyguard keeps watch. (Trust us, she leaves little to the imagination!) She emerges in her new ensemble, greeting a mysterious man in the elevator and smiling coyly as the doors shut.

The exclusive video was created to mark the arrival of the company’s new online flagship store, Armani.com, where customers can now peruse and purchase items from five different categories of the Armani brand.

As the new face of the campaign, Rihanna is following in the footsteps of Megan Fox and Rafael Nadal, who worked their sex appeal in ads earlier this year.

–Kim Peiffer

YOU ASKED, WE FOUND: STAR LOOKS

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[…] newly released footage from Armani’s lingerie and jeans fall 2011 video shoot, Rihanna somehow manages to make rehearsal look […]

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[…] 2011 was the year of Blake for Chanel, Rihanna for Armani and Demi for Ann Taylor, many retailers are introducing lesser-known faces for spring 2012 […]

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[…] a perfect pair of jeans in her latest photos. Past ads have been equally as steamy, with the singer pulling a quick change in the backseat of a car. She recently designed some items for the brand, too, including T-shirts, jeans and a leather […]

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