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Diane Keaton's 'Chic-o' New Role

10/05/2011 at 01:30 PM ET

Diane Keaton for Chicos
Courtesy Chico’s

Christmas came early this year! Chico’s today announced that Diane Keaton is the face of its holiday 2011 collection, and will appear in national print and TV ads throughout the fall.

In the ads, shot by photographer Carter Smith, Keaton models some of her favorite pieces from the collection, including leopard gloves and a bright-red coat.

“You know what I like about Chico’s? They are who they are. Individual. (Like me.) And incredibly expressive,” Keaton said in a statement. “Plus, they have all these great pieces to make your own.”

“We are absolutely thrilled to be collaborating with Diane Keaton,” added Cinny Murray, brand president of Chico’s. “Her spontaneity, her wonderful wit and her remarkable eye for individual style are the perfect complements to our brand.” Tell us: What do you think of the ads?

Diane Keaton for Chicos
Courtesy Chico’s

–Kim Peiffer

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