Ke$ha's Casio Watches Feature 'Tons of K Monay Swagger'
Ke$ha made it big with her first single “Tik Tok” two years ago. Now the pop star is returning to her original source of inspiration — and putting her outrageous fashion sense to use — by designing a watch collection for Baby-G by Casio.
“Even though it’s a tiny surface area, I think I’ve done a good job packing in tons of signature K Monay swagger,” the singer tells PEOPLE of the two watches she designed for the brand.
The first timepiece was inspired by the American flag’s aesthetic, says Ke$ha. “I chose that theme because for me, the flag represents freedom of speech, a right I exercise every day.” The second watch features a leopard-print design. “[It’s] a theme I have in my look often,” she says. “It reminds me we are all animals inside, and I wanted this watch to do the same.”
The singer recommends layering the looks and wearing them on different body parts. “I love them both,” she says. “It’s like picking your favorite child — I can’t pick just one!”
Ke$ha, who has designed her own clothes since childhood and is actively involved in designing all aspects of her stage show — from the props and sets to instruments and costumes — calls her partnership with Casio “the perfect next step for me.”
And her collaboration with Baby-G won’t be the end of her career as a designer. “I’m definitely plotting my next design moves,” she promises. “Stay tuned! Look for animal-friendly organic jewelry and fake fur.”