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Target’s Next Designer Collaborator: Jason Wu
On the heels of a successful (and somewhat crazed) Missoni collection launch, Target today announced its next fashionable collaborator: Jason Wu. The designer launched his collection in 2006 and is adored by celebrities — including Michelle Obama and Reese Witherspoon.
“The exciting thing about this limited edition collection of affordable women’s wear and accessories is that it allows me to reach a wider audience and bring my designs to people who may not have been able to purchase them before,” Wu tells WWD. “My collection for Target is chic and wearable. I think women everywhere will enjoy it.”
The collection will launch on Feb. 5, 2012, and will reportedly feature clothes and accessories that are easily convertible from day to evening: sophisticated, feminine dresses, mix-and-match separates and playful accessories.