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Breast Cancer Survivor Betsey Johnson Creates Pink Products for the Cause

10/03/2011 at 03:00 PM ET

Betsey Johnson Breast Cancer AwarenessCourtesy Betsey Johnson; Inset: Frazer Harrison/Getty

Though Betsey Johnson says she “wouldn’t know a trend if it was kicking me in the face,” this October, she’s helping to set one: creating cute wares to benefit charities during Breast Cancer Awareness month.

The designer has her own line for the cause — goods include socks, a tank, gloves, earrings, a charm bracelet and more — and she recently partnered with Yoplait and Chambord to spread the word, starting with an event at her Soho store on Saturday, where she kicked off BCA month.

A breast cancer survivor herself, Johnson says she knew she wanted to contribute to cancer charities through her design work as soon as she beat the disease. “All I wanted to do was talk about it,” she tells PEOPLE. “[But] I was too scared to talk about it until I was clear of radiation.”

Now cancer-free, she’s happy to do what she can to help, building her line of BCA items and donating the proceeds to Fashion Targets Breast Cancer. “We’re celebrating all month,” she says.

Despite the “unfortunate sorority club of cancer survivors” she considers herself a part of, Johnson says that October isn’t just about raising funds for the cause, but for having fun while doing so — something she strives to accomplish through all of her products. “Put it together the way you want, buy what you love, wear what you love the way you want to wear it,” she says. “I’m just happy if girls like my clothes.”

–Elyse Roth

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Seeing Pink | The Eyecessorize Blog on

[...] a breast cancer survivor herself, this cause is very close to Betsey Johnson’s heart which is why she has released a special edition frame, called Survivor, and will be [...]

Shop OpenSky.com, Benefit Breast Cancer Awareness « Boys T Shirt « Celebrity News on

[...] Holly Robinson Peete, Nancy O’Dell and more are curating for a cause! The women are supporting National Breast Cancer Awareness Month by sharing some of their favorite items on OpenSky.com, a new shopping site that offers goods [...]

Shop OpenSky.com, Benefit Breast Cancer Awareness « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] Holly Robinson Peete, Nancy O’Dell and more are curating for a cause! The women are supporting National Breast Cancer Awareness Month by sharing some of their favorite items on OpenSky.com, a new shopping site that offers goods [...]

Shop OpenSky.com, Benefit Breast Cancer Awareness | Life Style on

[...] Holly Robinson Peete, Nancy O’Dell and more are curating for a cause! The women are supporting National Breast Cancer Awareness Month by sharing some of their favorite items on OpenSky.com, a new shopping site that offers goods [...]

Shop OpenSky.com, Benefit Breast Cancer Awareness | on

[...] Holly Robinson Peete, Nancy O’Dell and more are curating for a cause! The women are supporting National Breast Cancer Awareness Month by sharing some of their favorite items on OpenSky.com, a new shopping site that offers goods [...]

Shop Christina Applegate’s Gilt.com Sale, Help Raise Funds for Breast Cancer Research « Boys T Shirt « Celebrity News on

[...] breast cancer survivor Christina Applegate is curating an exclusive sale for the site in support of Breast Cancer Awareness month and her charity, Right Action for [...]

Shop Christina Applegate’s Gilt.com Sale, Help Raise Funds for Breast Cancer Research | Life Style on

[...] breast cancer survivor Christina Applegate is curating an exclusive sale for the site in support of Breast Cancer Awareness month and her charity, Right Action for [...]

Think Pink {Breast Cancer Awareness Month} | A Matter of Taste on

[...]  Coach  2. Jonathan Saunders collaboration with Smythson via My Wardrobe  3.  Betsey Johnson 4.  Cooks For Cure & Kitchen Aid [...]

Think Pink! {Breast Cancer Awareness Month} | A Matter of Taste on

[...] disease. 1.  Coach  2. Jonathan Saunders collaboration with Smythson via My Wardrobe  3.  Betsey Johnson 4.  Cooks For Cure & Kitchen Aid  5. Pink Swan Project  6. Carlos Falchi Clutch  7. Keep [...]

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