StyleWatch Style News Now

Style News Now

Lauren Conrad 'Designs Selfishly'

09/30/2011 at 04:30 PM ET

Lauren ConradCourtesy Lauren Conrad

Lauren Conrad seems to have found the trick to making great clothes. “Design selfishly,” Conrad, who has a self-titled collection for Kohl’s as well as her new Paper Crown line, tells PEOPLE. Her motto for creating each season’s signature look? “You know what you’d want to buy — design it.” Simple enough.

“I love floor-length pieces in pretty fabrics,” continues the former reality star, who created a resort collection for Paper Crown full of maxi dresses in a variety of silhouettes. But for fall, she’s feeling leather — faux, that is. “You can find an alternative to leather or fur, so use it,” she says. “I like that faux leather has more stretch, so we did a legging, which I love.”

There’s a continuity in each season for each line that comes from Conrad’s own vision. “The look is soft, romantic, pretty,” she explains. And she’s also figured out that style isn’t just about looking good. “Dress in what makes you feel good about yourself too,” she advises.

The California girl isn’t only involved in fashion these days; she just finished a stint as a guest writer on Forbes.com and recently announced plans to launch a beauty line based on her popular new website, TheBeautyDepartment.com.

Conrad was photographed at her Laguna Beach home for PEOPLE’s Oct. 10 issue (on newsstands now). To see her personal photos from the shoot — part of which took place in her favorite room, her “beachy and glamorous” bathroom! — see below and head to LaurenConrad.com.

Lauren Conrad BedroomCourtesy Lauren Conrad

–Blaine Zuckerman

SEE MORE CELEBRITY FAVORITES IN ‘I REALLY LOVE MY DENIM …’

Your Reaction

Follow Us

On Newsstands Now

On Newsstands Now

Bindi Irwin: Remembering My Dad
  • Bindi Irwin: Remembering My Dad
  • Adam Levine's Wedding Details!
  • James Garner: 1928-2014

Pick up your copy on newsstands

Click here for instant access to the Digital Magazine

Advertisement

Add A Comment

Got something to add to this post? Fill out the fields below to make a comment, ask a question or share a tip. We'd love to hear from you.

Note: If this is your first time commenting on Style News Now, your comment will need to be approved by our moderator before it will appear. Thanks for your patience, and check back again soon.

Showing 31 comments

Lauren Gets A Little Selfish « Hills2City on

[...] shooting for People magazine recently, Lauren Conrad also had some advice to budding fashion designers.  “Design [...]

Next | 1 | 2 | 3 | 4 | Show All

Advertisement


StyleWatch Concierge
 

From Our Partners

Sign up for our daily newsletter and other special offers.
    Choose your newsletters
Thank you for signing up! Your request may take up to one week to be processed.
    see all newsletters