Lauren Conrad 'Designs Selfishly'

09/30/2011 at 04:30 PM ET

Lauren ConradCourtesy Lauren Conrad

Lauren Conrad seems to have found the trick to making great clothes. “Design selfishly,” Conrad, who has a self-titled collection for Kohl’s as well as her new Paper Crown line, tells PEOPLE. Her motto for creating each season’s signature look? “You know what you’d want to buy — design it.” Simple enough.

“I love floor-length pieces in pretty fabrics,” continues the former reality star, who created a resort collection for Paper Crown full of maxi dresses in a variety of silhouettes. But for fall, she’s feeling leather — faux, that is. “You can find an alternative to leather or fur, so use it,” she says. “I like that faux leather has more stretch, so we did a legging, which I love.”

There’s a continuity in each season for each line that comes from Conrad’s own vision. “The look is soft, romantic, pretty,” she explains. And she’s also figured out that style isn’t just about looking good. “Dress in what makes you feel good about yourself too,” she advises.

The California girl isn’t only involved in fashion these days; she just finished a stint as a guest writer on Forbes.com and recently announced plans to launch a beauty line based on her popular new website, TheBeautyDepartment.com.

Conrad was photographed at her Laguna Beach home for PEOPLE’s Oct. 10 issue (on newsstands now). To see her personal photos from the shoot — part of which took place in her favorite room, her “beachy and glamorous” bathroom! — see below and head to LaurenConrad.com.

Lauren Conrad BedroomCourtesy Lauren Conrad

–Blaine Zuckerman

SEE MORE CELEBRITY FAVORITES IN ‘I REALLY LOVE MY DENIM …’

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Showing 31 comments

Der Kaiser on

WHO????

guest on

I love LC but in an economy like this, I find articles like this inappropriate. I guess I find the whole kardashian family inappropriate for that matter. $1million dollar ring…beyond inappropriate.

vm on

People should stop being jealous and rude. It would be so nice to see people lift others up instead of trying to bring them down to make themselves feel better.

George on

seen all the hills episodes mainly because of her

as far as i’m concerned shes pretty much the ideal woman seriously, super smart kind caring imaginative and extremely beautiful in every way.

i wish more people were like her she has both my admiration and my respect..

Lauren Conrad Dishes on Fashion Line, Tips - The Onyx Report on

[...] “You know what you’d want to buy – design it,” she tells People. [...]

Lauren Conrad Dishes on Fashion Line, Tips | Holly News24 on

[...] “You know what you’d want to buy – design it,” she tells People. [...]

Lauren Conrad Dishes on Fashion Line, Tips - The Hollywood Gossip on

[...] “You know what you’d want to buy – design it,” she tells People. [...]

Lauren Conrad Dishes on Fashion Line, Tips | Hollywood Today! on

[...] “You know what you’d want to buy – design it,” she tells People. [...]

Lauren Conrad Dishes on Fashion Line, Tips | Gossip Collector on

[...] “You know what you’d want to buy – design it,” she tells People. [...]

lainey on

Out of all the Hills so called Stars, Lauren seems to be the most level headed. She made an actual career out of all this and is not known for her photo op stunts. Good for her. I am sure heidi and spencer wished they would have used their brains like she did.

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