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Christian Siriano: Designing for Taylor Swift Is Good for Business

09/30/2011 at 01:30 PM ET

Christian Siriano for Payless
Beck Starr/FilmMagic

In the four years since taking top honors on season 4 of Project Runway, Christian Siriano has kept himself busy, building a veritable fashion empire.

His latest venture, an expanded collection for Payless ShoeSource, is an unexpected one for a designer best known for frothy and “fierce” creations, but Siriano is also a shrewd salesman.

“The new expanded collection, when we think about it, is for every customer that walks in the store,” he told PEOPLE at a Christian Siriano for Payless in-store event. “You’re like, ‘Okay, what is the mom wearing to work? What does the daughter want to buy?'”

And with recent coups including dressing Sarah Hyland and Runway mentor Heidi Klum for the 2011 Emmy Awards, Siriano’s business savvy also applies to cultivating celebrity relationships. Working with Modern Family star Hyland “made sense for me because Sarah is such a young, new, beautiful actress,” he explained. “I think she really needed a moment.” And designing for Klum is always a no-brainer. “I would do anything for her. She can call me tomorrow and I’d make something.”

However, it was tweaking a style for Taylor Swift’s Wonderstruck perfume ads that proved to be the most lucrative. “I have orders all day long on that dress,” he says of the blushy, tulle confection, she wears in the shot. “We can’t make them fast enough.”

Christian Siriano for PaylessCourtesy Payless ShoeSource

Justine Harman
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Designer Says Taylor Swift Wonderstruck Dress Is His New Best-Seller - Taste of Country on

[...] asked about the super ornate dress Taylor Swift wore in her Wonderstruck promo, Siriano told People, “I have orders all day long on that dress. We can’t make them fast [...]

Let’s Play Dress Up | BeautifulBallad on

[...] Source This entry was posted in Sarah Hyland, Taylor Swift. Bookmark the permalink. « Nevermind I Would Find | [...]

Designer Says Taylor Swift Wonderstruck Dress Is His New Best-Seller | Celebrity Most Wanted on

[...] asked about the super ornate dress Taylor Swift wore in her Wonderstruck promo, Siriano told People, “I have orders all day long on that dress. We can’t make them fast [...]

Liv for Pantene, Sirano’s Swift Success and More! : InStyle.com What's Right Now on

[...] 2. Christian Siriano takes orders “all day long” for the dress Taylor Swift wore in her Wonderstruck perfume ad. [People] [...]

They’re In! Heidi Klum Picks Her Favorite Looks from ‘Runway’ Alumni « Boys T Shirt « Celebrity News on

[...] Top billing goes to a dreamy Christian Siriano creation Klum wore while hosting the 60th annual Emmy Awards in Los Angeles. “I thought this was such a unique and different dress,” she writes. In fact, gowns by Siriano make up nearly half of the list — a testament to the season 4 winner’s talent and growing popularity. [...]

The July Bloom on

[...] When asked about the super ornate dress Taylor Swift wore in her Wonderstruck promo, Siriano told People, “I have orders all day long on that dress. We can’t make them fast [...]

Christian Siriano: Kate Middleton Makes Fashion ‘Look Very Effortless’ « Heptanews * Entertainment * Politics * Opinions * U.S. * Technology * Health * Leisure * World * Sports on

[...] dressed Taylor Swift, Heidi Klum and Rihanna, but there’s another famous lady Christian Siriano is dying to get his [...]

Christian Siriano: Kate Middleton Makes Fashion ‘Look Very Effortless’ « Boys T Shirt « Celebrity News on

[...] dressed Taylor Swift, Heidi Klum and Rihanna, but there’s another famous lady Christian Siriano is dying to get [...]

Christian Siriano: Kate Middleton Makes Fashion ‘Look Very Effortless’ - TheSite.me on

[...] dressed Taylor Swift, Heidi Klum and Rihanna, but there’s another famous lady Christian Siriano is dying to get [...]

Mena Suvari Models Christian Siriano’s Spring Looks | xalyzax on

[...] spring today thanks to this little heat wave hitting New York, so it was fitting that designer Christian Siriano‘s spring/summer video look book hit our inbox this afternoon, as well! The clip features [...]

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