Behind the Scenes of Taylor Swift's Dreamy Wonderstruck Commercial Shoot

09/28/2011 at 03:00 PM ET

Taylor Swift WonderstruckCourtesy Elizabeth Arden

“It’s a spark, a connection, a rush of something new,” Taylor Swift says in a teaser clip for her new fragrance, Wonderstruck. Due on shelves this October, the scent is sparking a lot of buzz — and the full-length commercial, which debuts Wednesday night during the X Factor at 8 p.m. ET on FOX, will likely get fans even more excited.

The clip features a mystery man, an elegant mansion and even a carousel, and of course Swift, who glides quietly around all of it in a Christian Siriano gown. “Once you’ve been struck, you’ll never be the same again,” she shares, as her song “Enchanted” plays in the background. In our exclusive behind-the-scenes photo (above), Swift gets ready for the shoot, receiving a touch-up on her ruby-red lips.

Swift announced plans for the fragrance in July, likening the creation process to recording an album. “It goes out into the world and becomes a part of people’s daily lives,” she said at the time. “It was fascinating to learn that you can layer so many different scents to create a beautiful end result.”

A fruity, floral fragrance boasting notes of raspberry, apple blossom, golden amber and sandalwood, it promises to leave a lasting impression, too. “A fragrance can help shape someone’s first impression and memory of you,” she says. “It’s exciting to think that Wonderstruck will play a role in creating some of those memories.”

SHOP STARS’ SIGNATURE SCENTS

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Showing 23 comments

Ava on

I love Taylor Swift. She is a great role model for young girls and she is never caught partying all night or doing other illegal things like so many stars these days. I admire that she sets an example for what kids should really look up to. This is one product that I will be happy to purchase for my daughter.

Courtney on

love the ad Taylor looks gorgeous very much like a young Natasha Richardson from Gothic or one of her early films after that or like Claire Newman from her college graduation pictures 21 years ago

Lucia on

Taylor Swift is SO annoying and the phoniest underdog evr.

Beyonce discusses pregnancy, new fragrance and work-life balance- FragranceWise.com on

[...] The clip features a mystery man, an elegant mansion and even a carousel, and of course Swift, who glides quietly around all of it in a Christian Siriano gown. “Once you’ve been struck, you’ll never be the same again,” she shares, as her song “Enchanted” plays in the background. In our exclusive behind-the-scenes photo (above), Swift gets ready fo…………… continues on People Magazine … Read the full article [...]

ace on

I think Taylor was a knock-out in the “our song” video

ace on

she needs to to keep her hair straight ! too skinney though :-/

Behind the Scenes of Taylor Swift’s Dreamy Wonderstruck Commercial Shoot- Perfume Info Center on

[...] People Magazine >>> Read the full article [...]

Angie (Sharits) Wilson on

Mike Sharits a native “Hoosier” is the mystery man in the commercial!! Way to go baby bro:) Hope to see the whole commercial soon!

lucyg on

My best friend has just announced her wedding with a great man who is a cele+brity!
They met-via { himillionaires.c’o’m }
It is nice club for rich men or pretty girls mate.
You do not need to be wealthy or famous, but you can meet your true love, it’s worthy a try.

Becky on

I got a free sample of Wonderstruck the other day in the mail. OMG, it smells sooooooo good!

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