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David Beckham Brings 'Masculine Freshness' with New Fragrance, Homme

09/28/2011 at 06:00 PM ET

David Beckham Cologne PhotoCourtesy Coty

In the TV ad for David Beckham‘s new men’s fragrance, Homme, the svelte soccer star runs from one end of a building to the other — while shirtless! — then dives into his fragrance bottle. But the idea of drenching himself in a scent is not the message behind the ad; in fact, Beckham believes in just the opposite.

“Women don’t like to smell a man before he enters a room,” he tells PEOPLE. “Women” meaning wife Victoria; Beckham says he designed the fragrance with his lady’s preferences in mind, as the scent is “something that she has to put up with being on me.”

With the bottle displaying Beckham’s new signature logo, Homme — which Beckham explains he wanted “to bring a masculine freshness” to the fragrance world — mixes citrus, wood and fiery pepper in a subtle fashion approved by Beckham’s team of experts: his sons. “I tried and tested it on my boys,” he says. “That’s the good thing about having three boys, they are so honest and they said it was amazing.”

Check out the sexy ad for David Beckham Homme below. Tell us: Will you buy the scent?

–Jessica Herndon

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Showing 7 comments

Gisele Bündchen Feasts on Japanese Food in Boston « News Hub Today on

[...] A solo David Beckham launched his new fragrance, Homme, atop L.A.’s Thompson Beverly Hills Hotel, and the soccer stud worked the room. After sampling [...]

David Beckham: Injury Kept Victoria from Holding Baby Harper « News Hub Today on

[...] that she was unable to hold her new daughter, David, 36, told reporters at the launch party for his new fragrance, Homme in Beverly [...]

David Beckham: Injury Kept Victoria from Holding Baby Harper on

[...] that she was unable to hold her new daughter, David, 36, told reporters at the launch party for his new fragrance, Homme in Beverly [...]

David Beckham: Injury Kept Victoria from Holding Baby Harper | News Celebrity on

[...] that she was unable to hold her new daughter, David, 36, told reporters at the launch party for his new fragrance, Homme in Beverly [...]

DAVID BECKHAM: INJURY KEPT VICTORIA FROM HOLDING BABY HARPER » HARPER, DAVID, BECKHAM, VICTORIA, IPHONE, IPAD » DAILY NEWS on

[...] that she was unable to hold her new daughter, David, 36, told reporters at the launch party for his new fragrance, Homme in Beverly [...]

David Beckham: Injury Kept Victoria from Holding Baby Harper : TheReviewHunter.Com : The ultimate reviewing experience on

[...] that she was unable to hold her new daughter, David, 36, told reporters at the launch party for his new fragrance, Homme in Beverly [...]

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