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Emily Blunt Is the New Face of YSL Opium

09/22/2011 at 11:00 AM ET

Emily Blunt YSL OpiumCourtesy YSL

We’re a little addicted to Emily Blunt, and it seems Yves Saint Laurent is, too! Today the company announced that the British actress is the new face and ambassadress of its iconic fragrance, Opium.

“She quite obviously embodies who we feel to be today’s Opium woman,” YSL president Renaud de Lesquen said in a release.

The actress, who said she’s “honored” to represent the brand, expressed her admiration for YSL, too. “It is a really exciting experience to embody this legendary fragrance, which has stood the test of time,” she shared. “Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill.”

According to Nathalie Duran, deputy general manager of YSL Parfums, Blunt’s campaign “unveils a fiery, almost reckless woman with magnetic seduction, that nobody or nothing can resist.” In fact, Blunt comes face-to-face with a leopard in the images, shot for television by Romain Gavras and print by Patrick Demarchelier. The campaign debuts in October.

–Kate Hogan

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Emily Blunt Is the New Face of YSL Opium | LY.ON on

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Emily Blunt Gets Addicted in Behind-the-Scenes Clips for YSL Opium « Boys T Shirt « Celebrity News on

[...] as the new face of Opium in September, Blunt says this is the first time she’s served as the spokesmodel of a brand. [...]

Emily Blunt Gets Addicted in Behind-the-Scenes Clips for YSL Opium | on

[...] as the new face of Opium in September, Blunt says this is the first time she’s served as the spokesmodel of a brand. [...]

| Latest Hollywood Celebrity Gossip | Entertainment News - Anything Hollywood on

[...] despite YSL president Renaud de Lesquen saying in an official press release that: “She quite obviously embodies who we feel to be today’s Opium [...]

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Emily Blunt is one of the great British actresses in Hollywood industry.

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